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Vice President Residential Marketing

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Energy Systems

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Location:
United States , Waukesha

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Salary:

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Job Description:

To accelerate growth in the residential portfolio, Generac has created a new marketing leadership role -- Vice President, Residential Marketing. We are seeking a highly experienced and visionary VP that has worked with long sales cycle, high cash outlay categories, is comfortable with change and with building and growing teams and capability, has proven ability to balance the needs of multiple stakeholders, and has the business and marketing skills to elevate our brands and products through business and marketing strategy and execution. The VP of Residential Marketing is a key member of the marketing leadership team.

Job Responsibility:

  • Brand Management. Partner with the presidents and GMs to set the commercial strategy for the residential businesses and lead the marketing team to execute plans that support them. Develop the strategies and plans that meet or exceed goals for ongoing consumer awareness, consideration and closure of Generac’s consumer portfolio: Set and communicate strategy and coordinate execution with pricing, warranty, innovation, media and digital strategy, PR and creative studio leaders and teams. Build and deliver forecast for leads generated that coincides with the business needs to drive forecasted revenue growth. Set goals for paid and earned media to drive demand, develop the annual plans, and coordinate those across the organization. Building strong cross-functional collaboration with internal services teams like brand, media, PR and communications to enable great execution. Lead the development of creative strategy and execution for consumers and dealers, transform Generac into a more modern brand. Develop the annual plan for each business that informs the strategy and marketing plan. Provide budget oversight to stay on track with forecasts and against stated measures. See in the seams between businesses and look for ways to cross-sell to expand the number of products from Generac that each consumer has in their portfolio
  • New Product Marketing. Lead the commercial strategy and execution for new products – Generac has multiple tier 1 launches planned in the next year – a new home standby generator and a new battery energy storage system: Commercialize the newly developed commercial staged gate innovation process. Deliver commercial new product innovation milestone requirements in collaboration with product management. Contribute to forecasting the opportunity in partnership with sales and product management, synchronizing market share ambitions and marketing investment required to achieve those goals. Set strategies and goals for lead generation, partnering with brand and media teams executing those strategies, and working with Communications to drive PR
  • Team Building. Build and lead a team of marketers, setting an inspiring vision, guiding, providing feedback, and supporting the team to enhance their growth and development. Foster share and reapply and learning across product forms, where we have unique skills and capabilities. Motivate the team with impactful people management skills that embody our values - integrity, innovation, agility, teamwork, and excellence

Requirements:

  • 15-20 years’ experience in marketing leadership positions with a proven record of enabling teams to deliver results that exceed expectations
  • Experience in a long purchase cycle category with high consideration and a complex path to sale
  • Proven history as a collaborator able to work cross-functionally, engage diverse groups of internal team members and build strong relationships
  • Seen as an effective and impactful people manager including demonstrated strength in building, coaching and motivating teams
  • Ability to think highly strategically with a keen understanding of brand and business building across going businesses, product marketing and channel marketing
  • Personal passion for our categories and strategy of powering a smarter world

Additional Information:

Job Posted:
February 20, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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