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Walker Sands is seeking a strategic, results-driven Vice President, Public Relations to lead our team in a remote role. As a senior leader within the Strategic Communications department and a key member of the agency’s Senior Leadership Team, you’ll play a pivotal role in shaping the future of our PR practice. This is an opportunity for an experienced agency leader to bring an entrepreneurial drive to a nationally recognized B2B marketing agency. You’ll partner closely with our PR Leadership team, to build a high-performing team, strengthen local relationships, and accelerate business growth.
Job Responsibility:
Lead high-impact PR programs
Serve as the executive representation on accounts, and develop strategies that drive meaningful visibility and business results for clients across earned, shared, and owned channels
Serve as a trusted advisor
Build strong partnerships with C-level and senior client leaders, offering strategic counsel that aligns with business objectives and fuels long-term growth
Drive business growth
Lead new business opportunities, from prospecting and pitching to scoping and onboarding
Expand existing accounts through strong client partnerships and proactive ideas
Identify and activate new revenue streams through the development of new offerings, expansion into adjacent service areas, and strategic external partnerships
Coach and mentor talent
Manage and inspire a team of PR professionals
Create opportunities for growth, champion professional development, and foster a culture of curiosity and collaboration
Elevate our Boston presence
Partner with agency leadership to strengthen our regional footprint through networking, community engagement, and brand visibility efforts
Champion innovation
Stay on the pulse of emerging trends in media, AI, and analytics
Bring new tools and approaches that enhance our capabilities and results
Deliver measurable impact
Set clear KPIs and report on business outcomes
Use data-driven insights to optimize programs and demonstrate the value of communications
Requirements:
10–15 years of experience leading client accounts in a PR agency, ideally with exposure to integrated marketing programs
Proven success managing complex, high-value PR campaigns across B2B industries
Preferred experience working with enterprise technologies companies across AI, IT, cloud and/or infrastructure
Experience leading and managing teams to create a collaborative and growth-minded work environment
Strong background in business development, including pitching, negotiating, and closing new business opportunities
Deep understanding of today’s media ecosystem — from traditional outlets to podcasts, influencers, social, and emerging platforms
Expertise in crafting strategies that combine earned media with paid, shared and owned amplification
Experience using AI and data tools for media strategy, targeting, and measurement
Exceptional communication and leadership skills with experience managing and developing teams
A commitment to collaboration, continuous learning, and driving impact through innovation
What we offer:
Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more
Employer-matched 401(k) and access to financial planning services
Flexible PTO
Take time as needed for vacations, mental health, or personal days
Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year
Mix of in-office and remote work, with tools to stay connected across teams
Celebrate five years with a two-week sabbatical and a $2,000 gift
Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more
Clear career paths, mentorship programs, and learning events to help you grow professionally