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Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters. Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.
Job Responsibility:
Lead and shape the overall product marketing strategy, including positioning, messaging, pricing, and go-to-market strategies
Collaborate with product management and development teams to understand market needs, customer pain points, and key product differentiators
Drive alignment between product, marketing, and sales teams to ensure consistent messaging and execution across all touchpoints
Champion the voice of the customer to ensure products and marketing resonate with target audiences
Lead the development of go-to-market plans for new product launches and feature enhancements
Oversee the creation of marketing collateral (e.g., product briefs, datasheets, presentations) to support sales and customer success teams
Collaborate with demand generation and content teams to develop targeted campaigns and initiatives that drive product awareness, lead generation, and customer acquisition
Provide ongoing training and support for sales teams to help them understand the products, competitive advantages, and value propositions
Lead, mentor, and grow the product marketing team, fostering a high-performance culture focused on results, collaboration, and innovation
Proven ability to build and scale community-driven growth initiatives, including partnerships with tech alliances, ecosystems, and developer communities, to drive brand awareness, customer loyalty, and revenue growth
Deep understanding of Product-Led Growth strategies, with hands-on experience leveraging the product itself to drive user acquisition, engagement, retention, and expansion, while aligning marketing efforts with customer success and product teams
Establish key performance indicators (KPIs) for product marketing efforts and track the effectiveness of marketing campaigns
Requirements:
Minimum of 15+ years of experience in product marketing, with at least 8 years in a leadership role
Must have a Cloud-focused cybersecurity background
Proven success in leading cross-functional teams to launch and grow products in a competitive market
Strong background in B2B/B2C marketing, preferably within [industry or vertical]
Experience with SaaS, technology, or other fast-moving industries is highly preferred
Expertise in go-to-market strategy, product positioning, competitive analysis, and messaging
Strong leadership and team management skills with a track record of building and mentoring high-performing teams
Excellent communication and presentation skills, with the ability to influence and align senior executives, customers, and internal teams
Data-driven mindset with experience using analytics and market research to drive decision-making
Ability to work in a fast-paced, dynamic environment while managing multiple priorities
Bachelor’s degree in Marketing, Business, or a related field
MBA or advanced degree is a plus
Nice to have:
MBA or advanced degree is a plus
Experience with SaaS, technology, or other fast-moving industries is highly preferred