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The Vice President, Portfolio Sales Director is a senior leadership role responsible for the strategic oversight, revenue performance, and long-term growth of the company’s event portfolio. This role reporting to the GVP, Sales, sets and executes portfolio-wide sales strategy, drives new revenue streams, and ensures consistent, disciplined sales planning across all events. The VP will lead senior sales leaders, engage key stakeholders, and collaborate cross-functionally to deliver sustained commercial success aligned with company objectives.
Job Responsibility:
Develop, own, and execute a comprehensive sales strategy for the entire US event portfolio to achieve revenue, growth, and market expansion targets
Establish clear strategic plans for New Segments, New Business, International Sales, Sponsorship, and Digital revenue streams
Analyze market trends, customer insights, and competitive dynamics to identify growth opportunities and inform portfolio strategy
Ensure portfolio sales strategies are fully aligned with broader company goals and long-term business priorities
Ensure detailed sales plans are in place for all events within the portfolio a minimum of 10–12 months prior to each event
Set, manage, and oversee revenue targets across all events and commercial products within the portfolio
Ensure that sales targets and budgets are developed, approved, and administered 10–12 months in advance of each event
Provide clear, actionable insights and corrective actions to optimize performance and mitigate risk against targets
Lead, mentor, and performance-manage Sales Directors and Sales Managers across the portfolio
Ensure alignment of individual and team objectives with portfolio strategy and revenue priorities
Foster a high-performance culture built on accountability, collaboration, innovation, and continuous improvement
Identify capability and skill gaps within the sales organization and implement targeted training and development programs
Build and maintain senior-level relationships with key clients, strategic partners, sponsors, and ISG (International Sales Group) to drive loyalty and long-term growth
Act as a senior commercial representative for the portfolio at major industry events, conferences, and client meetings
Ensure portfolio strategy and execution align with the ISG Engagement Framework
Partner closely with Marketing, Operations, Event Leadership, and International Sale and Sponsorship Sales to ensure cohesive event planning and execution
Influence pricing strategies, sponsorship packages, and customer engagement models to maximize portfolio value
Requirements:
Proven senior sales leadership experience, preferably within events, media, or complex B2B environments
Demonstrated success managing multi-product or multi-event portfolios with significant revenue responsibility
Excellent strategic planning, commercial acumen, and data-driven decision-making capabilities
Demonstrated success leading and developing senior sales leaders
Exceptional stakeholder management and executive-level communication skills
Operate as a strategic, enterprise-minded leader with a portfolio-first perspective
Balance long-term growth initiatives with near-term revenue delivery
Set a clear vision and holds teams accountable for disciplined execution
Act as a trusted partner to executive leadership and cross-functional peers