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Vice President of Telehealth Marketing

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Addison Group

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

180000.00 - 210000.00 USD / Year

Job Description:

We are partnering with a client that is expanding beyond its traditional brick-and-mortar model into a rapidly growing telehealth business. They are looking for a hands-on, data-driven VP of Telehealth Marketing to build and scale the marketing foundation for this next phase of growth.

Job Responsibility:

  • Develop and own the full telehealth marketing strategy across local and national campaigns
  • Direct paid media, brand strategy, and end-to-end performance marketing efforts
  • Manage and collaborate with external technical partners (data, analytics, performance marketing)
  • Integrate AI and data-warehouse capabilities to enhance tracking, attribution, and conversion performance
  • Translate data insights into actionable campaign decisions, connecting analytics with creative execution
  • Partner cross-functionally with product and technology teams to improve digital experience
  • Shape the consumer journey end-to-end, including UX, form flow, and conversion optimization
  • Contribute to building a centralized, scalable marketing structure for long-term growth

Requirements:

  • Hands-on digital marketing experience specifically within cash-pay telehealth — including acquisition funnels, conversion metrics, and performance optimization
  • Highly data literate, able to analyze performance metrics and filter out “agency noise”
  • Strong technical marketing background, including vendor oversight, funnel optimization, mobile UX, and digital product mapping
  • Experience in digital innovation agencies, growth-stage tech, health, or telehealth brands preferred
  • Deep understanding of consumer acquisition, lead gen, and cash-pay telehealth conversion metrics
  • Entrepreneurial mindset
  • self-starter who builds and improves systems proactively
  • Comfortable operating under KPI-driven expectations (CAC, CPL, conversion rate, retention)
  • Must have no active non-compete and be willing to sign one upon hire

Nice to have:

Ability to understand or write basic code for analytics or automation is a plus

What we offer:
  • bonus
  • medical

Additional Information:

Job Posted:
December 27, 2025

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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