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Vice President of Strategy

Smith Design

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Location:
United States, Morristown

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Category:
-

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Contract Type:
Not provided

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Salary:

180000.00 - 220000.00 USD / Year

Job Description:

At Smith Design, we build brands that move people — through strategy, design, and execution that drive measurable impact for some of the world’s most iconic CPG companies. We’re looking for a Vice President of Strategy to lead the strategic vision that fuels our creative excellence. This role sits at the intersection of business insight, human understanding, and design intelligence — shaping how our clients show up in culture, on shelf, and in people’s lives. As a key member of our leadership team, you’ll guide and grow our strategy discipline, partnering closely with Creative and Client Services to define the “why” behind the work — ensuring every design decision ladders up to a meaningful brand truth and market opportunity.

Job Responsibility:

  • Lead Brand & Design Strategy
  • Define and evolve Smith Design’s strategic point of view
  • Lead development of brand positioning, portfolio architecture, naming, innovation, and go-to-market strategies
  • Translate cultural and category insight into actionable design direction
  • Inspire and Partner
  • Partner closely with creative leadership
  • Act as senior strategic partner on key accounts
  • Facilitate workshops and co-creation sessions
  • Lead strategic storytelling across presentations, proposals, and pitches
  • Grow the Business
  • Collaborate with business development to identify new opportunities
  • Identify whitespace and innovation opportunities for both existing and new clients
  • Contribute to thought leadership efforts
  • Build and Elevate the Team
  • Lead, mentor, and grow a high-performing strategy team
  • Create structures and tools that scale strategic excellence across the agency
  • Champion a culture of insight-driven creativity and client partnership

Requirements:

  • 8+ years of experience in brand strategy, innovation, or marketing within a design agency or brand consultancy (CPG experience required)
  • Proven ability to translate business objectives and consumer insights into clear, inspiring creative briefs
  • Deep understanding of CPG categories, consumer trends, and the evolving retail landscape
  • Skilled communicator and storyteller — able to influence and inspire across creative, client, and executive audiences
  • Strategic thinker with creative empathy: you can zoom out to the brand platform and zoom in to the pack detail
  • Collaborative leader who balances vision with action and elevates everyone around you
What we offer:
  • medical
  • dental
  • vision
  • life insurance
  • voluntary long-term and short-term disability plans
  • hospital, accidental, and cancer protection insurance plans
  • 401 (k) plus profit sharing
  • training opportunities
  • WFH Fridays
  • 12 flexible WFH days of your choice each year
  • 15 paid time off days plus five floating holiday days (pro-rated) immediately
  • healthy snacks are always available

Additional Information:

Job Posted:
December 12, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
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