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At Smith Design, we build brands that move people — through strategy, design, and execution that drive measurable impact for some of the world’s most iconic CPG companies. We’re looking for a Vice President of Strategy to lead the strategic vision that fuels our creative excellence. This role sits at the intersection of business insight, human understanding, and design intelligence — shaping how our clients show up in culture, on shelf, and in people’s lives. As a key member of our leadership team, you’ll guide and grow our strategy discipline, partnering closely with Creative and Client Services to define the “why” behind the work — ensuring every design decision ladders up to a meaningful brand truth and market opportunity.
Job Responsibility:
Lead Brand & Design Strategy
Define and evolve Smith Design’s strategic point of view
Lead development of brand positioning, portfolio architecture, naming, innovation, and go-to-market strategies
Translate cultural and category insight into actionable design direction
Inspire and Partner
Partner closely with creative leadership
Act as senior strategic partner on key accounts
Facilitate workshops and co-creation sessions
Lead strategic storytelling across presentations, proposals, and pitches
Grow the Business
Collaborate with business development to identify new opportunities
Identify whitespace and innovation opportunities for both existing and new clients
Contribute to thought leadership efforts
Build and Elevate the Team
Lead, mentor, and grow a high-performing strategy team
Create structures and tools that scale strategic excellence across the agency
Champion a culture of insight-driven creativity and client partnership
Requirements:
8+ years of experience in brand strategy, innovation, or marketing within a design agency or brand consultancy (CPG experience required)
Proven ability to translate business objectives and consumer insights into clear, inspiring creative briefs
Deep understanding of CPG categories, consumer trends, and the evolving retail landscape
Skilled communicator and storyteller — able to influence and inspire across creative, client, and executive audiences
Strategic thinker with creative empathy: you can zoom out to the brand platform and zoom in to the pack detail
Collaborative leader who balances vision with action and elevates everyone around you
What we offer:
medical
dental
vision
life insurance
voluntary long-term and short-term disability plans
hospital, accidental, and cancer protection insurance plans
401 (k) plus profit sharing
training opportunities
WFH Fridays
12 flexible WFH days of your choice each year
15 paid time off days plus five floating holiday days (pro-rated) immediately
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