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The Social Lights Logo The Social Lights · -

Vice President of Social Experience

United States, Minneapolis 165000.00 - 174999.00 USD / Year · Job Posted March 20, 2026
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Job Description

The VP of Social Experience is a creatively-driven senior leadership role that oversees the Content and Care + Engagement work and teams. The VP of Social Experience will play a pivotal role in shaping and executing the way our clients’ brands show up within social media from brand-owned content to UGC to activations and even social comments as content. The VP of Social Experience will lead a team that builds the content calendars, manages social communities, ideates creative concepts and executes social media content deliverables. The focus will be on fueling social brand influence, enhancing engagement and creating work that gives our clients a competitive advantage.

Job Responsibility

  • Define and uphold the creative standard for our social-first work
  • Enhance our social-first creative POV and strengthen our creative differentiation
  • Stand up new creative products and offerings
  • Establish clear creative benchmarks
  • Actively shapes our approach to human-first social expression, supported by technology (including AI)
  • Champion bold thinking and calculated risk-taking
  • Oversee creative reviews and editorial standards
  • Develop repeatable creative frameworks
  • Provide the strategic vision for Content and Care + Engagement
  • Serve as a strategic advisor to our senior clients and prospects
  • Ensure our teams are operating with excellence
  • Help our teams and clients define and prioritize the right problems to solve
  • Foster a culture of high-performance, creativity and innovation
  • Serve as a thought leader in the social media space
  • Develop strong external POVs (blogs, articles, speaking engagements), case studies and oversee award entries
  • Innovate and pilot solutions
  • Own our social tech stack in partnership with the VP of Strategy and VP of Client Success
  • Build and maintain relationships with social platform representatives
  • Define and uphold standards for community engagement, brand voice, responsiveness and platform-native communication
  • Establish clear expectations and quality benchmarks for SMMs and Social Media Leads
  • Coach and develop SMMs
  • Oversee the integrity of content calendars
  • Identify skills gaps and proactively develop training, process, playbooks and upskilling initiatives
  • Champion a positive mindset across the discipline
  • Participate as an engaged member of the senior leadership team
  • Partner with the President, COO and VP of Strategy and VP of Client Success to build and maintain sr. level client relationships
  • Position the company as a thought leader in its industry
  • Partner with the President, VP of Client Success and VP of Strategy to pitch new business
  • Act as a steward of company finances and resources
  • Spearhead initiatives with cross-functional leaders
  • Facilitate discipline integration and collaboration
  • Collaborate with SLT on key company events and communications
  • Actively participate in talent recruitment, hiring, and onboarding strategy
  • Manage a team of group / director / associates
  • Actively participate in industry events, conferences, and forums

Requirements

  • 20+ years of progressive agency, marketing and social media experience
  • Exceptional communication skills – verbal, written, and presentation
  • Fluent in both Keynote and PPT presentation building
  • Demonstrated knowledge and understanding of social media skills and technology (key tools of the trade)
  • Enthusiastic about social media marketing, AI and the future of marketing as a whole
  • Ability to operate and excel in a highly agile, fast-paced culture
  • Well-organized, strong time management and prioritization skills
  • Prior experience in a leadership role managing multiple teams/disciplines, collaborating with peers, presenting to and leading clients, managing external partnerships, participating in new business development
  • Relationship management
  • Demonstrated leadership integrity

What we offer

  • Medical Insurance
  • Dental Insurance
  • HSA With Company Contribution
  • 401k Company Matching
  • Paid Time Off
  • Technology Enablement + AI Tools
  • Summer Hours + Flexible Work Options
  • Pet-Friendly Office
  • Executive Parking (if local)
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