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The Vice President Of Sales & Marketing (VP-SM) Will Be A Key Executive Leader Responsible For Developing, Implementing, And Executing Strategic Sales, Marketing, And Revenue Optimization Initiatives Across Blue Sky Hospitality Solutions’ Portfolio Of 60+ Hotels Operating Under Leading Brands Such As Marriott, Hilton, IHG, Hyatt, And Other Independent Properties. This Role Will Drive Top-Line Revenue Performance, Brand Positioning, And Market Share Growth While Ensuring Alignment With Ownership Goals, Brand Standards, And Corporate Objectives.
Job Responsibility:
Develop And Lead The Company’s Overall Sales, Marketing, And Revenue Strategies To Maximize Profitability And Market Share
Collaborate With Executive Leadership To Establish Long-Term Growth Targets And Performance Benchmarks
Oversee The Integration Of Brand-Specific Sales And Marketing Programs With Blue Sky’s Corporate Strategies
Direct And Oversee The Corporate And Property-Level Sales Teams To Ensure Consistent Achievement Of Revenue Goals
Foster Strategic Relationships With Brand Representatives, Corporate Accounts, Travel Management Companies, And Industry Partners
Identify And Develop New Business Opportunities, Including Group, Corporate, Leisure, And Extended-Stay Segments
Lead The Creation And Execution Of Multi-Channel Marketing Campaigns, Digital Strategies, And Public Relations Initiatives To Enhance Brand Visibility
Ensure Consistent Brand Messaging And Positioning Across All Properties And Platforms
Monitor Market Trends, Competitor Activities, And Guest Feedback To Adapt Strategies Accordingly
Partner With Revenue Management Teams To Implement Pricing, Inventory, And Distribution Strategies That Optimize RevPAR And Overall Profitability
Analyze Performance Data, Market Reports, And Competitive Benchmarking To Identify Revenue Opportunities
Recruit, Mentor, And Develop High-Performing Sales And Marketing Leaders At Both Corporate And Property Levels
Promote A Culture Of Accountability, Innovation, And Continuous Improvement
Provide Training And Guidance To Property Teams To Ensure Brand Compliance And Operational Excellence
Prepare And Manage The Annual Sales And Marketing Budget, Ensuring Effective Allocation Of Resources
Present Regular Performance Reports, Forecasts, And Strategic Recommendations To The Executive Team And Ownership Groups
Requirements:
Bachelor’s Degree In Business, Marketing, Hospitality Management, Or Related Field (Master’s Preferred)
Minimum 10–15 Years Of Progressive Leadership Experience In Sales And Marketing Within The Hospitality Industry
Proven Track Record Of Driving Revenue Growth Across Multi-Brand, Multi-Property Portfolios
Strong Relationships With Major Hotel Brands (Marriott, Hilton, IHG, Hyatt) And Understanding Of Brand Sales Systems And Standards
Exceptional Leadership And Team-Building Abilities
Strong Analytical, Strategic Planning, And Problem-Solving Skills
Expertise In Digital Marketing, E-Commerce, And Distribution Strategies
Excellent Negotiation, Communication, And Presentation Skills
Ability To Thrive In A Fast-Paced, Results-Driven Environment
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