Job Description
The Vice President of Sales and Marketing is a strategic and operational leader responsible for driving revenue growth, occupancy performance, and brand presence across all Spring Living communities. Reporting to the Chief Operating Officer (COO), this executive is a key member of the executive leadership team with Ontario wide responsibilities. This role will plan, direct, and evaluate all aspects of sales, marketing, digital strategy, and referral development in alignment with the company’s mission, vision and values. The VP of Sales and Marketing brings a strategic, revenue-focused mindset to align sales, marketing, strategic pricing, rate review, promotional initiatives, and payer strategies across the full continuum of care. This role is responsible for driving occupancy, optimizing revenue growth, and strengthening market positioning through data-informed decision making, market analysis, and collaborative partnerships with operational leaders. This role leads a high-performing, self-correcting team of Sales and Marketing professionals and works cross-functionally with Operations, Finance, Clinical, IT, People Leadership and external partners to ensure a consistent and compelling customer journey—from first impression to move-in. The Vice President will also oversee centralized and community-level efforts in sales, digital and traditional marketing, public relations, and market intelligence to ensure brand consistency, effective outreach, and strategic market alignment across all service areas.
