Vice President of Resort Sales Job at Pyramid Global Hospitality (Tampa)

Job Description

We are seeking an experienced, strategic, and hands-on Vice President of Resort Sales to lead the commercial vision of Saddlebrook Resort, an iconic, independent destination resort located just north of Tampa. Known for its world-class golf and tennis facilities, scenic natural surroundings, and expansive meeting space, Saddlebrook is a premier choice for leisure travelers, corporate groups, and destination events. The property is ungoing a $92m renovation currently and is ready to be relaunched as a new resort by the end of 2025. This is a high-impact role for a dynamic sales leader who thrives in an independent resort environment.

Job Responsibility

Lead all sales and marketing functions across Group, Corporate, Association, Leisure, Golf, and Event segments, ensuring alignment with the resort’s revenue goals and brand positioning
Develop and execute strategic sales and marketing plans, including annual budgets, integrated marketing calendars, and tactical sales strategies to grow market share and direct bookings
Oversee digital marketing, social media, paid media, and SEO/SEM strategy to expand visibility and drive direct revenue
Foster strong relationships with key clients, third-party planners, and travel partners
actively participate in sales calls, site tours, and key industry events
Collaborate closely with Revenue Management and Operations teams to optimize rate strategy, package development, and guest experience initiatives
Leverage market analytics, STR, and competitive data to identify opportunities, guide forecasting, and support long-term sales planning
Serve as the Saddlebrook brand ambassador in the community, across industry events, and with key regional and national partners
Lead and inspire a high-performing Sales, Marketing, and Events team, with a focus on talent development, cross-departmental collaboration, and accountability
Partner with PR and creative agencies to execute media campaigns and secure press coverage that reflect the resort’s lifestyle positioning
Actively engage in local tourism boards, chambers of commerce, and economic development initiatives to strengthen the resort’s regional influence

Requirements

Minimum 5 years of experience as a Director of Sales & Marketing at a full-service resort or hotel
experience in independent properties is highly preferred
Strong familiarity with the Florida hospitality market, especially Tampa and central Florida leisure and group business segments
Demonstrated success in driving commercial strategy, managing teams, and achieving revenue and RevPAR goals
Deep understanding of digital marketing, guest segmentation, and branding for independent resorts
Proficient in Microsoft Office
experience with Delphi.fdc or similar CRM strongly preferred
Financial acumen with ability to analyze and forecast performance across all business segments
Excellent presentation and communication skills with comfort in reporting to ownership and executive stakeholders
Highly motivated, adaptable, and collaborative — able to lead through change and guide a team in a fast-paced, evolving environment
Willingness to travel up to 10% for sales calls, trade shows, and key client engagements

Nice to have

Florida market experience is strongly preferred
Prior resort property experience is strongly preferred
FL resort experience or pre-opening background is a plus
Will considered branded leaders with seasoned experience

What we offer

comprehensive health insurance
retirement plans
paid time off
on-site wellness programs
local discounts
employee rates on hotel stays
competitive bonus structure
relocation support available

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Vice President of Resort Sales

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