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Pyramid Global Hospitality Logo Pyramid Global Hospitality · Hospitality and Tourism

Vice President of Resort Sales

United States, Tampa 180000.00 - 200000.00 USD / Year · Job Posted February 20, 2026
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Job Description

We are seeking an experienced, strategic, and hands-on Vice President of Resort Sales to lead the commercial vision of Saddlebrook Resort, an iconic, independent destination resort located just north of Tampa. Known for its world-class golf and tennis facilities, scenic natural surroundings, and expansive meeting space, Saddlebrook is a premier choice for leisure travelers, corporate groups, and destination events. The property is ungoing a $92m renovation currently and is ready to be relaunched as a new resort by the end of 2025. This is a high-impact role for a dynamic sales leader who thrives in an independent resort environment.

Job Responsibility

  • Lead all sales and marketing functions across Group, Corporate, Association, Leisure, Golf, and Event segments, ensuring alignment with the resort’s revenue goals and brand positioning
  • Develop and execute strategic sales and marketing plans, including annual budgets, integrated marketing calendars, and tactical sales strategies to grow market share and direct bookings
  • Oversee digital marketing, social media, paid media, and SEO/SEM strategy to expand visibility and drive direct revenue
  • Foster strong relationships with key clients, third-party planners, and travel partners
  • actively participate in sales calls, site tours, and key industry events
  • Collaborate closely with Revenue Management and Operations teams to optimize rate strategy, package development, and guest experience initiatives
  • Leverage market analytics, STR, and competitive data to identify opportunities, guide forecasting, and support long-term sales planning
  • Serve as the Saddlebrook brand ambassador in the community, across industry events, and with key regional and national partners
  • Lead and inspire a high-performing Sales, Marketing, and Events team, with a focus on talent development, cross-departmental collaboration, and accountability
  • Partner with PR and creative agencies to execute media campaigns and secure press coverage that reflect the resort’s lifestyle positioning
  • Actively engage in local tourism boards, chambers of commerce, and economic development initiatives to strengthen the resort’s regional influence

Requirements

  • Minimum 5 years of experience as a Director of Sales & Marketing at a full-service resort or hotel
  • experience in independent properties is highly preferred
  • Strong familiarity with the Florida hospitality market, especially Tampa and central Florida leisure and group business segments
  • Demonstrated success in driving commercial strategy, managing teams, and achieving revenue and RevPAR goals
  • Deep understanding of digital marketing, guest segmentation, and branding for independent resorts
  • Proficient in Microsoft Office
  • experience with Delphi.fdc or similar CRM strongly preferred
  • Financial acumen with ability to analyze and forecast performance across all business segments
  • Excellent presentation and communication skills with comfort in reporting to ownership and executive stakeholders
  • Highly motivated, adaptable, and collaborative — able to lead through change and guide a team in a fast-paced, evolving environment
  • Willingness to travel up to 10% for sales calls, trade shows, and key client engagements

Nice to have

  • Florida market experience is strongly preferred
  • Prior resort property experience is strongly preferred
  • FL resort experience or pre-opening background is a plus
  • Will considered branded leaders with seasoned experience

What we offer

  • comprehensive health insurance
  • retirement plans
  • paid time off
  • on-site wellness programs
  • local discounts
  • employee rates on hotel stays
  • competitive bonus structure
  • relocation support available
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