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Vice President of Product Marketing

· Job Posted January 06, 2026
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Job Description

Crescendo is looking for a Vice President of Product Marketing to own, elevate, and evangelize our market story. This is a rare chance to define a category, sharpen our competitive edge, and arm a world-class GTM engine that fuels rapid growth. Reporting to the SVP of Marketing, you’ll be the architect of how Crescendo is understood in the market — by customers, analysts, investors, and the press. You’ll turn AI hype into differentiated proof, de-position weaker alternatives, and position Crescendo as the undisputed performance brand in CX + AI. This is a high-impact role for a strategic storyteller who can think like a CMO, act like a CRO, and inspire like a founder.

Job Responsibility

  • Define & Elevate the Story: Craft the category narrative that cements Crescendo as the AI-native contact center
  • Boldly de-position bolt-on AI tools, AI-only SaaS vendors, and traditional BPOs with clarity and conviction
  • Partner with execs, product, and sales to create narratives that cut through noise and win markets
  • Drive storytelling for keynotes, analyst briefings, board decks, and customer evangelism
  • Fuel GTM & Sales Success: Build the arsenal: battlecards, ROI models, competitive plays, proof points that win deals
  • Equip the field with messaging that accelerates pipeline and closes revenue
  • Partner tightly with sales leadership to remove friction and unlock velocity
  • Shape Market & Competitive Strategy: Own market and competitive intelligence, turning insights into offensive and defensive plays
  • Position Crescendo as the thought leader and category-defining brand
  • Lead World-Class Launches: Architect GTM strategies that make every product launch impossible to ignore
  • Feed insights back into product roadmap, pricing, and packaging
  • Partner with sales and finance to push outcome-based pricing narratives that resonate
  • Expand Market Influence: Cultivate relationships with Gartner, Forrester, and key influencers
  • Evangelize Crescendo at conferences, on stage, and in media
  • Anchor campaigns and demand-gen in differentiation that drives conversion
  • Build & Scale a Team: Start as a player-coach, then scale a high-performing product marketing function
  • Instill operating rigor, crisp priorities, and alignment to Crescendo’s aggressive growth trajectory

Requirements

  • 10+ years in B2B SaaS product marketing or GTM leadership (VP-level experience strongly preferred)
  • Proven expertise in CX, contact center, or customer service technology
  • A category creator with the storytelling chops to command exec, analyst, and customer audiences
  • Track record of competitive wins, sales enablement excellence, and market-shaping launches
  • Strategic, analytical, and collaborative leader who thrives in high-growth environments
  • Comfortable alternating between the war room and the main stage — setting the vision while rolling up sleeves to execute

What we offer

  • Performance-Guaranteed CX
  • Category Leadership
  • Velocity & Scale
  • AI + Superhumans
  • Care for others
  • Embrace growth
  • Manifest trust
  • Take ownership
  • Be humble
  • Equal-opportunity workplace
  • Diversity, inclusion, equity, and belonging
  • Reasonable accommodations for qualified individuals with disabilities

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