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Crescendo is looking for a Vice President of Product Marketing to own, elevate, and evangelize our market story. This is a rare chance to define a category, sharpen our competitive edge, and arm a world-class GTM engine that fuels rapid growth. Reporting to the SVP of Marketing, you’ll be the architect of how Crescendo is understood in the market — by customers, analysts, investors, and the press. You’ll turn AI hype into differentiated proof, de-position weaker alternatives, and position Crescendo as the undisputed performance brand in CX + AI. This is a high-impact role for a strategic storyteller who can think like a CMO, act like a CRO, and inspire like a founder.
Job Responsibility:
Define & Elevate the Story: Craft the category narrative that cements Crescendo as the AI-native contact center
Boldly de-position bolt-on AI tools, AI-only SaaS vendors, and traditional BPOs with clarity and conviction
Partner with execs, product, and sales to create narratives that cut through noise and win markets
Drive storytelling for keynotes, analyst briefings, board decks, and customer evangelism
Fuel GTM & Sales Success: Build the arsenal: battlecards, ROI models, competitive plays, proof points that win deals
Equip the field with messaging that accelerates pipeline and closes revenue
Partner tightly with sales leadership to remove friction and unlock velocity
Shape Market & Competitive Strategy: Own market and competitive intelligence, turning insights into offensive and defensive plays
Position Crescendo as the thought leader and category-defining brand
Lead World-Class Launches: Architect GTM strategies that make every product launch impossible to ignore
Feed insights back into product roadmap, pricing, and packaging
Partner with sales and finance to push outcome-based pricing narratives that resonate
Expand Market Influence: Cultivate relationships with Gartner, Forrester, and key influencers
Evangelize Crescendo at conferences, on stage, and in media
Anchor campaigns and demand-gen in differentiation that drives conversion
Build & Scale a Team: Start as a player-coach, then scale a high-performing product marketing function
Instill operating rigor, crisp priorities, and alignment to Crescendo’s aggressive growth trajectory
Requirements:
10+ years in B2B SaaS product marketing or GTM leadership (VP-level experience strongly preferred)
Proven expertise in CX, contact center, or customer service technology
A category creator with the storytelling chops to command exec, analyst, and customer audiences
Track record of competitive wins, sales enablement excellence, and market-shaping launches
Strategic, analytical, and collaborative leader who thrives in high-growth environments
Comfortable alternating between the war room and the main stage — setting the vision while rolling up sleeves to execute
What we offer:
Performance-Guaranteed CX
Category Leadership
Velocity & Scale
AI + Superhumans
Care for others
Embrace growth
Manifest trust
Take ownership
Be humble
Equal-opportunity workplace
Diversity, inclusion, equity, and belonging
Reasonable accommodations for qualified individuals with disabilities