CrawlJobs Logo
Assessfirst Logo Assessfirst · -

Vice President of Product Marketing

United States, New York 230000.00 - 270000.00 USD / Year · Job Posted December 21, 2025
Apply Position
Job Link Share

Job Description

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals. As Vice President of Product Marketing, you’ll lead the global Product Marketing function and translate the value of our platform and multiple products into compelling narratives and go‑to‑market (GTM) strategies in order to build Via’s reputation and drive growth. This is a great opportunity to make the technology behind public transit transformation exciting and tangible for our key buying audiences. The role is both strategic and hands-on - creating excitement for Via’s product story and bringing it to life in ways that are clear, compelling, and differentiated. You will partner with product, engineering, sales, the broader marketing team and other Via functions to understand the intricacies of the Via business, and ensure our value propositions resonate with our key audiences. The role reports to the Chief Marketing Officer, and is based in our New York headquarters.

Job Responsibility

  • Craft Via’s product narrative by creating clear, differentiated, and exciting messaging and positioning across our portfolio of products (Remix, Via, and Citymapper)
  • Partner with Product leadership to align roadmaps with customer needs and market trends while ensuring all go-to-market plans are grounded in deep product understanding
  • Lead product launches that inspire customers and drive growth, including narrative development and execution across key touchpoints
  • Enable GTM teams to win by delivering messaging, playbooks, and demos that improve close rates, win rates, and deal velocity
  • Collaborate with Communications to create narratives and messages that influence Via’s media coverage, analyst reports, and market perception
  • Collaborate on content strategy to deliver high-impact materials that engage buyers from awareness through decision
  • Advance thought leadership by creating compelling content and engaging in speaking opportunities that reinforce Via’s position as the category leader
  • Establish and track OKRs and KPIs for team performance, launch outcomes, and GTM effectiveness, using those insights to continuously improve
  • Create replicable tools and processes to support efficiency and scale

Requirements

  • Minimum of 13 years of Product Marketing experience in B2B or B2G environments, with a proven record of creating differentiated positioning and driving measurable business impact
  • Strong strategic thinking paired with executional excellence
  • Proven ability to partner cross-functionally with Commercial, Product, and other cross functional leaders to align strategies and outcomes
  • A customer-first mindset and passion for creating market-defining stories that inspire and sell
  • An ability to create measurable impact - and then build systems and processes to replicate success
  • Deep curiosity about how the product works, the role it plays in solving customer pain points, and what makes it truly unique
  • A sense of urgency, extreme ownership, and a bias for action, staying hands-on to do whatever it takes to drive impact
  • Creative, resourceful, and energized by a fast-paced, high-growth environment

What we offer

  • free medical plans
  • 401K matching
Assessfirst - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Vice President of Product Marketing

8 matching positions

Vice President of Product Marketing

Crescendo is looking for a Vice President of Product Marketing to own, elevate, ...
Location
Location
Salary
Salary:
Not provided
crescendo.ai Logo
Crescendo
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years in B2B SaaS product marketing or GTM leadership (VP-level experience strongly preferred)
  • Proven expertise in CX, contact center, or customer service technology
  • A category creator with the storytelling chops to command exec, analyst, and customer audiences
  • Track record of competitive wins, sales enablement excellence, and market-shaping launches
  • Strategic, analytical, and collaborative leader who thrives in high-growth environments
  • Comfortable alternating between the war room and the main stage — setting the vision while rolling up sleeves to execute
Job Responsibility
Job Responsibility
  • Define & Elevate the Story: Craft the category narrative that cements Crescendo as the AI-native contact center
  • Boldly de-position bolt-on AI tools, AI-only SaaS vendors, and traditional BPOs with clarity and conviction
  • Partner with execs, product, and sales to create narratives that cut through noise and win markets
  • Drive storytelling for keynotes, analyst briefings, board decks, and customer evangelism
  • Fuel GTM & Sales Success: Build the arsenal: battlecards, ROI models, competitive plays, proof points that win deals
  • Equip the field with messaging that accelerates pipeline and closes revenue
  • Partner tightly with sales leadership to remove friction and unlock velocity
  • Shape Market & Competitive Strategy: Own market and competitive intelligence, turning insights into offensive and defensive plays
  • Position Crescendo as the thought leader and category-defining brand
  • Lead World-Class Launches: Architect GTM strategies that make every product launch impossible to ignore
What we offer
What we offer
  • Performance-Guaranteed CX
  • Category Leadership
  • Velocity & Scale
  • AI + Superhumans
  • Care for others
  • Embrace growth
  • Manifest trust
  • Take ownership
  • Be humble
  • Equal-opportunity workplace
  • Fulltime
Read More
Arrow Right

Vice President, Product Marketing

Illumio is the leader in ransomware and breach containment, redefining how organ...
Location
Location
United States , Sunnyvale
Salary
Salary:
271000.00 - 325000.00 USD / Year
illumio.com Logo
Illumio
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum of 15+ years of experience in product marketing, with at least 8 years in a leadership role
  • Must have a Cloud-focused cybersecurity background
  • Proven success in leading cross-functional teams to launch and grow products in a competitive market
  • Strong background in B2B/B2C marketing, preferably within [industry or vertical]
  • Experience with SaaS, technology, or other fast-moving industries is highly preferred
  • Expertise in go-to-market strategy, product positioning, competitive analysis, and messaging
  • Strong leadership and team management skills with a track record of building and mentoring high-performing teams
  • Excellent communication and presentation skills, with the ability to influence and align senior executives, customers, and internal teams
  • Data-driven mindset with experience using analytics and market research to drive decision-making
  • Ability to work in a fast-paced, dynamic environment while managing multiple priorities
Job Responsibility
Job Responsibility
  • Lead and shape the overall product marketing strategy, including positioning, messaging, pricing, and go-to-market strategies
  • Collaborate with product management and development teams to understand market needs, customer pain points, and key product differentiators
  • Drive alignment between product, marketing, and sales teams to ensure consistent messaging and execution across all touchpoints
  • Champion the voice of the customer to ensure products and marketing resonate with target audiences
  • Lead the development of go-to-market plans for new product launches and feature enhancements
  • Oversee the creation of marketing collateral (e.g., product briefs, datasheets, presentations) to support sales and customer success teams
  • Collaborate with demand generation and content teams to develop targeted campaigns and initiatives that drive product awareness, lead generation, and customer acquisition
  • Provide ongoing training and support for sales teams to help them understand the products, competitive advantages, and value propositions
  • Lead, mentor, and grow the product marketing team, fostering a high-performance culture focused on results, collaboration, and innovation
  • Proven ability to build and scale community-driven growth initiatives, including partnerships with tech alliances, ecosystems, and developer communities, to drive brand awareness, customer loyalty, and revenue growth
What we offer
What we offer
  • Medical, Dental, Vision Coverage
  • Health and Dependent Savings Accounts
  • Life and Disability Programs
  • Paid Parental Leave
  • Voluntary Benefit Programs
  • Company Sponsored Wellness Program
  • Wellness Reimbursement Program
  • Retirement Savings
  • Equity Opportunities
  • Paid time off and Paid Holidays
  • Fulltime
Read More
Arrow Right

Vice President of Product

StockX is seeking a Vice President of Product to lead the strategy, vision, and ...
Location
Location
United States , Detroit
Salary
Salary:
250000.00 - 300000.00 USD / Year
stockx.com Logo
StockX
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years in Product Management
  • strong track record building consumer-facing products
  • 5+ years managing people, including leaders
  • experience running multi-disciplinary product and design teams
  • E-commerce experience required
  • Marketplace experience highly desired (liquidity dynamics, supply/demand, trust & safety)
  • Prior VP-level (or equivalent) leadership in high-growth, high-complexity environments
  • Experience leading or partnering on AI-driven or data-intensive products strongly preferred
  • Demonstrated ability to influence across product lines and business units at senior levels
  • Mastery of long-term product strategy across multiple domains
Job Responsibility
Job Responsibility
  • Lead the strategy, vision, and execution for our global Product and Product Design organizations
  • Shape the future of our marketplace experience across Buyer, Seller, and operational journeys
  • Set long-term product strategy, align multi-product roadmaps to business goals, and ensure exceptional customer experiences across all platforms
  • Anticipate customer needs, market shifts, competitive dynamics, and emerging technologies, including AI-driven product opportunities
  • Define and lead a multi-year product vision aligned to company strategy and customer insights
  • Shape a unified product portfolio across multiple product lines and prioritize at the enterprise level
  • Lead and develop leaders across Product Management and Product Design
  • Build a high-performance, outcomes-driven culture
  • Align senior leaders across Operations, Engineering, Marketing, Finance, Legal, and business units on product strategy and goals
  • Partner closely with Engineering and Data teams to translate new technologies into scalable, customer-facing product capabilities
What we offer
What we offer
  • medical
  • dental
  • equity
  • discretionary bonuses
  • Fulltime
Read More
Arrow Right

Vice President of Product Innovation & Development

Daley & Associates is seeking a Vice President of Product Innovation & Developme...
Location
Location
United States , Conshohocken
Salary
Salary:
240000.00 - 275000.00 USD / Year
daleyaa.com Logo
Daley and Associates
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • PhD in engineering, chemistry, or related scientific discipline
  • MBA preferred
  • 15+ years of leadership experience in product development within regulated industries
  • medical device experience required
  • Proven success in commercializing complex products and scaling innovation pipelines
  • Strong knowledge of regulatory frameworks, quality systems, and risk management
  • Experience leading multidisciplinary teams and managing budgets and portfolios
  • Executive-level communication and stakeholder leadership skills
  • Ability to translate customer and market insights into product strategy
  • Analytical, data-driven decision maker
Job Responsibility
Job Responsibility
  • Define and execute product innovation and development strategy aligned with growth and revenue goals
  • Build and manage a balanced product pipeline from concept through commercialization
  • Evaluate new technologies, markets, partnerships, and acquisition opportunities
  • Lead end-to-end product development using disciplined, phase-gate processes
  • Ensure integration of regulatory, quality, verification, and validation requirements
  • Drive competitive and market analysis to support product differentiation
  • Own development budgets, timelines, quality, and portfolio performance
  • Communicate progress, risks, and investment needs to executive leadership
  • Partner cross-functionally across Marketing, Operations, Quality, Regulatory, Legal, Finance, and manufacturing
  • Build and lead high-performing, multidisciplinary teams
  • Fulltime
Read More
Arrow Right

Vice President of Product and Engineering

Our client is building the next generation network security platform and is look...
Location
Location
United States
Salary
Salary:
Not provided
80twenty.com Logo
80Twenty
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven Leadership: 10+ years in product and/or engineering leadership roles, with experience guiding both disciplines in high-growth environments
  • Product Expertise: Deep understanding of customer discovery, product-market fit, and translating vision into detailed product requirements
  • Technical Depth: Strong background in cybersecurity, networking, distributed systems, cryptography, high-speed packet processing, or protocol design
  • Startup DNA: Comfortable working in an early-stage environment—rolling up your sleeves, making fast decisions, and scaling teams from zero to hundreds
  • Builder’s Mindset: Passion for elegant design, user experience, and code quality
  • Communicator & Partner: Ability to convey complex concepts to customers, investors, and cross-functional stakeholders
Job Responsibility
Job Responsibility
  • Strategic Technical Leadership: Define and own the product operations strategy and execution across all components
  • Participate in product discovery, market research, and customer engagement to ensure the roadmap aligns with market needs and company objectives
  • Translate customer and market insights into clear product requirements, technical specifications, and user stories
  • Balance near-term deliverables with long-term strategic investments
  • Execution & Delivery: Oversee architecture and technical design to ensure secure, scalable, and simple solutions
  • Drive the full engineering lifecycle from prototype to GA release, ensuring world-class quality and performance
  • Establish DevSecOps practices and continuous delivery pipelines
  • Ensure all core technology meets regulatory, security, and performance requirements
  • Team Building & Culture: Recruit, mentor, and inspire exceptional product managers and engineers
  • Build a culture of collaboration between product and engineering teams that reflects their DNA of simplicity, security, and speed
What we offer
What we offer
  • Equity & Ownership: Early equity stake and a leadership seat shaping both product and engineering strategy for a company built for rapid scale and long-term impact
  • Ground Floor Opportunity: Shape a platform aiming to redefine Internet trust and disrupt a $60B+ network security market
  • Cutting-Edge Technology: Work on cryptographic identity, trust-based routing, and AI-powered security at Internet scale
  • Fulltime
Read More
Arrow Right

Vice President of Product

We are seeking a Vice President of Product to lead the Product and Design organi...
Location
Location
United States
Salary
Salary:
275000.00 - 300000.00 USD / Year
crunchbase.com Logo
Spectra Infosystems Inc
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of product management experience
  • At least 5 years in a senior leadership role at a SaaS/DaaS company
  • Prior experience in Data Sales and DaaS business model
  • Proven track record of scaling B2B SaaS products across multiple segments (SMB, mid-market, enterprise)
  • Substantial technical depth to engage meaningfully with engineering and data science teams
  • Experience with PLG (Product-Led Growth), subscription/usage pricing models, and customer success alignment
  • Exceptional analytical and strategic thinking skills, with comfort using data to drive decisions
  • Deep understanding of where and how AI adds value as a product differentiator
  • Deep, practical experience with APIs and data integrations
Job Responsibility
Job Responsibility
  • Execute on Crunchbase’s current product roadmap while applying disciplined analysis to refine and extend it over time
  • Partner with the CEO, CTO, and executive team to shape overall business and product strategy
  • Drive customer-centric product development, ensuring features deliver measurable business impact
  • Establish and champion product metrics, OKRs, and KPIs to track success and inform prioritization
  • Oversee the full product lifecycle from ideation to launch to iteration, ensuring excellence at every stage
  • Build strong cross-functional partnerships with engineering, sales, marketing, and customer success
  • Translate market sentiment into product deliverables
  • Build connective tissue between GTM teams (CS, CX, BD, Sales) and the build teams- engineering and product
  • Building quick wins for prospects and longer-term, strategically aligned roadmaps that can be evangelized to customers
  • Stay ahead of market, SaaS, and AI trends to keep offerings differentiated and competitive
What we offer
What we offer
  • Remote-first flexibility
  • Comprehensive health benefits for you and your family, including medical, dental, and vision coverage (PPO, HDHP, and HMO options)
  • Continuous learning support through generous reimbursement for professional development and skills growth
  • 401(k) and Roth plans with an annual financial adviser check-in
  • Wellness resources — including a monthly stipend to support physical and mental health
  • Work-from-home enablement — internet stipend and home office setup allowance
  • Charitable giving match through Town Hall awards and community impact initiatives
  • Competitive compensation and equity
  • Generous PTO policies
  • Fulltime
Read More
Arrow Right
New

Vice President of Marketing

We are partnering with a B2B AI company headquartered in the San Francisco Area ...
Location
Location
United States , San Francisco Bay Area
Salary
Salary:
230000.00 - 300000.00 USD / Year
80twenty.com Logo
80Twenty
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven hands-on demand generation experience — you personally build, launch, and optimize campaigns, not just manage others who do
  • Startup experience is required — you have operated in fast-moving, resource-constrained environments and built pipeline from scratch
  • Strong B2B positioning and messaging skills, particularly for complex products sold to executive buyers — CEOs, CFOs, COOs, or similar
  • Demonstrated ability to create qualified pipeline, not just brand awareness or campaign volume
  • Player-coach experience — you can lead a small team while still doing the work directly
  • Bay Area local with the ability to work from office at least 2 days per week
Job Responsibility
Job Responsibility
  • Define positioning and messaging that translates our client's value into clear business outcomes for staffing executives — revenue recovery, billing accuracy, cash flow improvement, and margin protection
  • Build and run demand generation campaigns targeting staffing CEOs, CFOs, and COOs across outbound, content, events, ABM, executive thought leadership, and partner/channel
  • Launch campaigns and begin generating qualified pipeline
  • Create and own the marketing operating system — campaign calendar, metrics, reporting, messaging library, content pipeline, and agency/contractor leverage
  • Produce sales-ready collateral, website messaging, case studies, and customer stories that give the sales team what they need to convert
  • Work directly with the CEO and sales team to sharpen target account strategy and improve conversion from engagement to pipeline
  • Measure what matters — qualified pipeline created, target account engagement, and closed-won revenue influence
  • Assess the existing team and recommend next hires or contractor support as the function scales
What we offer
What we offer
  • generous equity
  • bonus
  • Fulltime
Read More
Arrow Right

Vice President of Marketing

Our client, a leading brand licensing fashion firm, is seeking a VP of Marketing...
Location
Location
United States , New York
Salary
Salary:
200000.00 - 240000.00 USD / Year
solomonpage.com Logo
Solomon Page
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive experience in global brand marketing with a licensed brands environment with a proven track record of leading integrated campaigns at scale
  • Strong expertise in eCommerce marketing, digital strategy, and omnichannel retail environments
  • Demonstrated success managing PR, influencer, and celebrity partnerships on a global level
  • Proven ability to develop and execute high-impact collaborations and partnership programs
  • Experience working across global teams, external agencies, and licensee networks
  • Strong analytical mindset with the ability to translate data into actionable business insights
  • Exceptional leadership, communication, and cross-functional collaboration skills
Job Responsibility
Job Responsibility
  • Lead global go-to-market strategies for annual, seasonal, and capsule product launches, ensuring seamless delivery of assets, tools, and messaging across all channels and partners
  • Serve as the primary liaison between marketing and cross-functional teams, driving alignment with brand and category objectives while identifying opportunities to enhance performance
  • Develop and communicate integrated marketing strategies to internal stakeholders, external agencies, and partners, including campaign messaging, eCommerce storytelling, PR initiatives, and media plans
  • Oversee global PR and influencer strategies, including agency management, talent partnerships, product seeding, and relationship development to maximize brand visibility and cultural relevance
  • Partner with digital and social teams to create impactful content strategies, leveraging authentic storytelling and talent collaborations to drive awareness, engagement, and conversion
  • Identify, negotiate, and lead collaboration programs, partnerships, sponsorships, and events that strengthen brand positioning and expand reach
  • Analyze and report on campaign performance and ROI, leveraging insights across impressions, engagement, traffic, and sales to inform future strategies
  • Collaborate with creative teams on campaign development, including concept ideation, photoshoots, production, budgeting, and global asset distribution
  • Act as the primary marketing lead for licensees, ensuring streamlined communication, alignment, and execution of brand standards across all activations
  • Partner with internal marketing and category teams to ensure all product lines are supported by cohesive, insight-driven marketing strategies
  • Fulltime
Read More
Arrow Right