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We are a premier agency at the forefront of Customer Experience (CX) strategy and technology, specializing in areas such as Digital Experience Intelligence, analytics, customer data platforms, account-based marketing/experience (ABM/ABX), and A/B testing platforms. Our mission is to empower businesses through cutting-edge technology solutions that significantly enhance customer engagement and insights. The Vice President of Partnerships, MarTech & AdTech is a critical role, responsible for strategically developing and managing our agency’s partnerships with various marketing and advertising technology platform vendors. This position requires a unique blend of skills in relationship building, deep understanding of MarTech and AdTech, strategic content development, and resource management.
Job Responsibility:
Build and maintain strong, productive relationships with sales and customer success teams of various MarTech and AdTech platform partners
Strategically identify and nurture partnerships that offer mutual growth opportunities
Display a deep understanding of the MarTech and AdTech landscape, rapidly assimilating new platform value propositions and details
Serve as an internal and external expert on various MarTech and AdTech solution offerings
Lead the development of targeted content strategies that align with partnership goals
Direct subject matter experts in creating compelling and relevant content
Prioritize partnership opportunities based on potential returns and necessary investments in personnel and finances
Responsible for forecasting all resource investments and expected returns from each partnership, ensuring optimal allocation of agency resources
Requirements:
Proven experience in partnership development within the MarTech and AdTech industry
Comprehensive understanding of current trends and dynamics in the MarTech and AdTech sectors
Strong capability in building and sustaining relationships with key stakeholders and business partners
Excellent communication, negotiation, and interpersonal skills
Strategic thinker with a talent for resource management and forecasting
Bachelor’s degree in Business, Marketing, or related field
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