Vice President of Marketing

• Lead global go-to-market strategies for annual, seasonal, and capsule product launches, ensuring seamless delivery of assets, tools, and messaging across all channels and partners
• Serve as the primary liaison between marketing and cross-functional teams, driving alignment with brand and category objectives while identifying opportunities to enhance performance
• Develop and communicate integrated marketing strategies to internal stakeholders, external agencies, and partners, including campaign messaging, eCommerce storytelling, PR initiatives, and media plans
• Oversee global PR and influencer strategies, including agency management, talent partnerships, product seeding, and relationship development to maximize brand visibility and cultural relevance
• Partner with digital and social teams to create impactful content strategies, leveraging authentic storytelling and talent collaborations to drive awareness, engagement, and conversion
• Identify, negotiate, and lead collaboration programs, partnerships, sponsorships, and events that strengthen brand positioning and expand reach
• Analyze and report on campaign performance and ROI, leveraging insights across impressions, engagement, traffic, and sales to inform future strategies
• Collaborate with creative teams on campaign development, including concept ideation, photoshoots, production, budgeting, and global asset distribution
• Act as the primary marketing lead for licensees, ensuring streamlined communication, alignment, and execution of brand standards across all activations
• Partner with internal marketing and category teams to ensure all product lines are supported by cohesive, insight-driven marketing strategies
• Work closely with eCommerce teams to optimize site experience, content strategy, and digital merchandising to enhance brand expression and conversion performance
• Collaborate cross-functionally with Design, Merchandising, Planning, Licensees, Retail Operations, and global franchise teams to ensure consistent and effective execution of brand initiatives
• Lead performance reporting and marketing analytics, driving continuous improvement in effectiveness and efficiency
• Provide strategic marketing leadership across additional brands within the firm

• Extensive experience in global brand marketing with a licensed brands environment with a proven track record of leading integrated campaigns at scale
• Strong expertise in eCommerce marketing, digital strategy, and omnichannel retail environments
• Demonstrated success managing PR, influencer, and celebrity partnerships on a global level
• Proven ability to develop and execute high-impact collaborations and partnership programs
• Experience working across global teams, external agencies, and licensee networks
• Strong analytical mindset with the ability to translate data into actionable business insights
• Exceptional leadership, communication, and cross-functional collaboration skills

Experience within workwear, lifestyle, or global apparel brands strongly preferred