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The Vice President of Marketing is a strategic and results‑driven leader responsible for driving customer acquisition, revenue growth, retention, and brand expansion across a national retail footprint and digital ecosystem. This role owns the full marketing lifecycle—brand, demand generation, product marketing, eCommerce, customer experience, and loyalty—while leading a high‑performance team and managing a multimillion‑dollar budget to deliver measurable business outcomes.
Job Responsibility:
Lead the development and execution of an integrated, data‑driven marketing strategy across acquisition, retention, brand, and digital channels to drive sustained revenue growth and market expansion
Own full‑funnel demand generation, eCommerce, and lifecycle marketing initiatives, delivering measurable year‑over‑year improvements in leads, conversions, customer growth, and digital revenue
Direct omnichannel performance marketing across PPC, affiliate, paid social, organic, and traditional media, optimizing ROI and customer journeys through continuous conversion rate optimization
Define and execute go‑to‑market strategies while ensuring consistent, differentiated brand presence across all customer touchpoints
Oversee customer experience, loyalty, referral, and engagement initiatives—including mobile platform innovation—to increase retention, lifetime value, and cross‑sell opportunities
Build, lead, and scale a high‑performing marketing organization, managing and optimizing a $10M+ budget, developing top talent, and establishing performance metrics, operational rigor, and scalable processes in partnership with Sales, Product, and Technology teams
Requirements:
Proven executive‑level marketing leadership experience in multi‑location retail environments
Demonstrated success driving revenue growth through performance marketing, eCommerce, and lifecycle strategies
Experience launching new brands, products, or markets, including rebrands and rapid geographic expansion
Strong financial acumen with a track record of managing and optimizing large marketing budgets
Data‑driven decision‑maker with deep expertise in analytics, attribution, and performance measurement
Exceptional leadership, communication, and cross‑functional collaboration skills