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We are seeking a results-driven Vice President of Marketing to drive the global brand strategy, execution, and performance outcomes. This executive will own brand differentiation in a competitive international landscape and drive marketing outcomes aligned with business growth, customer engagement, and field performance. Success will be measured by strategic execution, campaign performance, team enablement, and the ability to deliver meaningful, quantifiable results.
Job Responsibility:
Global Brand Stewardship: Define and execute the brand’s voice, visuals, and positioning globally
Customer-First Strategy: Use data to guide segmentation, messaging, and design that resonates with target personas
Campaign Leadership: Lead ideation, creative development, and execution of brand campaigns that drive revenue and engagement
Innovation Partnership: Collaborate with Product Team to ensure alignment with brand and business goals
Channel Cohesion: Own and optimize brand presentation across all marketing channels and digital platforms
Field Enablement: Align brand marketing with field incentives and behavior drivers rooted in the compensation model
Strategic Planning: Translate company-level priorities into actionable marketing plans and dashboards
Creative Oversight: Supervise and guide internal creative teams to produce best-in-class, brand-aligned content
Requirements:
Bachelor’s in marketing required
MBA or advanced degree preferred
15+ years in brand marketing (beauty, wellness, or lifestyle industries preferred), including team leadership and campaign execution
Demonstrated history of driving measurable campaign ROI, brand growth, and team KPIs
Strong design and storytelling instinct with the ability to lead high-performance creative teams
Proven ability to translate brand strategy into tangible business results
Skilled in using marketing tech stacks, performance dashboards, and PM systems to manage delivery
Strong cross-functional leadership and influence across global teams
Able to make informed decisions quickly, iterate on strategy, and pivot in fast-moving environments