Vice President of Marketing

• Own and lead the overall marketing strategy in alignment with growth goals and market expansion plans
• Serve as a strategic advisor to executive leadership on brand positioning, market opportunities, and competitive dynamics
• Drive an integrated marketing approach across acquisition, retention, and customer experience
• Manage and optimize a marketing budget of $10M+ with strong fiscal discipline and ROI accountability
• Lead, coach, and develop an internal marketing team of five
• Own full-funnel demand generation strategy across paid search, paid social, SEO, display, CTV, email, and emerging channels
• Improve campaign performance across lead generation, conversion, booking rates, and revenue contribution
• Strengthen channel attribution, segmentation, reporting, and optimization efforts
• Ensure marketing investments are evaluated against clear performance metrics and business impact
• Strengthen and evolve the company’s brand strategy across multiple markets
• Lead integrated campaigns, content initiatives, advertising, and customer-facing brand experiences
• Ensure consistency across digital, print, branch-level, and customer touchpoints
• Balance centralized brand control with the flexibility needed to execute effectively at the local level
• Build a stronger consumer-insights capability to inform strategy, messaging, and campaign decisions
• Own core KPIs, dashboarding, monthly business reviews, and forecasting processes
• Partner closely with Finance to connect marketing investment to profitability, pipeline quality, and revenue outcomes
• Foster a test-and-learn culture rooted in data, experimentation, and continuous improvement
• Partner with Operations and Sales to align marketing initiatives with business needs and market priorities
• Work closely with Technology teams to improve digital conversion points and overall customer journey
• Support employer brand and recruiting-related marketing initiatives in collaboration with HR and Communications as needed

• 10+ years of progressive marketing leadership experience, including senior or executive-level responsibility
• Proven success leading marketing for a local, consumer-facing service business
• Home services experience is highly preferred
• franchise or multi-location consumer services experience is also highly relevant
• Deep expertise in demand generation, performance marketing, and full-funnel optimization
• Strong experience managing large budgets and improving marketing efficiency and ROI
• High analytical fluency, including attribution, forecasting, experimentation, and KPI management
• Demonstrated ability to build, lead, and develop teams while remaining hands-on when needed
• Experience in modernizing marketing systems, processes, and reporting infrastructure
• Bachelor’s degree required
• MBA preferred
• Phoenix-area candidates strongly preferred
• Has owned marketing outcomes inside a business, not just through outside client or vendor relationships
• Can speak credibly to marketing performance using metrics such as CAC, CPA, LTV, conversion rate, lead quality, booking rate, close rate, and revenue per lead
• Has partnered closely with Operations, Sales, and Finance
• Comfortable in a fast-paced, high-accountability environment
• Willing to be both strategic and hands-on

• Home services experience
• franchise or multi-location consumer services experience
• MBA

Relocation support may be considered for the right individual