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80Twenty Logo 80Twenty · -

Vice President of Marketing

United States, San Francisco Bay Area 230000.00 - 300000.00 USD / Year · Job Posted June 03, 2026
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Job Description

We are partnering with a B2B AI company headquartered in the San Francisco Area that builds AI agents for staffing firms, insurance companies, and government organizations. They have a proven track record of building products with market fit and are now focused on aggressive growth in the staffing industry. This is a ground-floor opportunity to own marketing at a company with real momentum and meaningful equity upside.

Job Responsibility

  • Define positioning and messaging that translates our client's value into clear business outcomes for staffing executives — revenue recovery, billing accuracy, cash flow improvement, and margin protection
  • Build and run demand generation campaigns targeting staffing CEOs, CFOs, and COOs across outbound, content, events, ABM, executive thought leadership, and partner/channel
  • Launch campaigns and begin generating qualified pipeline
  • Create and own the marketing operating system — campaign calendar, metrics, reporting, messaging library, content pipeline, and agency/contractor leverage
  • Produce sales-ready collateral, website messaging, case studies, and customer stories that give the sales team what they need to convert
  • Work directly with the CEO and sales team to sharpen target account strategy and improve conversion from engagement to pipeline
  • Measure what matters — qualified pipeline created, target account engagement, and closed-won revenue influence
  • Assess the existing team and recommend next hires or contractor support as the function scales

Requirements

  • Proven hands-on demand generation experience — you personally build, launch, and optimize campaigns, not just manage others who do
  • Startup experience is required — you have operated in fast-moving, resource-constrained environments and built pipeline from scratch
  • Strong B2B positioning and messaging skills, particularly for complex products sold to executive buyers — CEOs, CFOs, COOs, or similar
  • Demonstrated ability to create qualified pipeline, not just brand awareness or campaign volume
  • Player-coach experience — you can lead a small team while still doing the work directly
  • Bay Area local with the ability to work from office at least 2 days per week

Nice to have

  • Experience with ABM, executive-level demand generation, category creation, or founder-led sales support
  • Scale-up or enterprise software background alongside real startup operating experience
  • Experience in vertical B2B markets with operational or C-suite buyers
  • Staffing industry experience — helpful but not required

What we offer

  • generous equity
  • bonus
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