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Oversee all aspects of marketing, public relations, media relations and events for the organization, including digital, print, broadcast and social media.
Job Responsibility
Actively develop media plans, releases and advisories to secure media coverage
Develop organization’s marketing plan and advertising schedule
Oversee Event Staff for successful execution of all annual events
Oversee all content development on website/social media
Provide supervision and support to department staff
Direct United Way of Long Island’s Marketing Committee
Maintain and improve organization’s brand and image through integrated marketing vehicles
Develop new marketing, communications, events and other revenue generating initiatives
Represent United Way of Long Island at business, marketing and networking functions to increase engagement opportunities for United Way
Provide assistance to other departments with messaging, presentations and speeches
Serve as a member of the senior management team helping to set the strategic direction of the organization
May be assigned other tasks and duties reasonably related to their job responsibilities
Requirements
Bachelor’s degree in communications, journalism or related field, or equivalent experience
At least seven (7) years’ experience in corporate and/or non-profit Marketing & Communications
Strong staff and project management experience
Experience and advanced knowledge of social media
Experience working with writers, designers, photographers, printers and members of the media
Experience overseeing special events and sponsorship programs
Ability to respond to internal or external inquiries or complaints, including those of a sensitive/confidential nature
Effective presentation and public speaking skills
Ability to effectively communicate and nurture working relationships with all levels of management and staff, volunteer leaders and public officials
Competent in computer/technology applications that are consistent with the position
Ability to define problems, collect data, establish facts and draw valid conclusions
Ability to solve practical and intellectual problems utilizing principles of logical thinking
Ability to work within general guidelines and minimal supervision
Ability to organize, prioritize and execute responsibilities in the face of conflicting priorities or unexpected situations
Ability to recognize the need for confidentiality of information and to maintain such confidence
Regularly required to speak clearly and hear the spoken word well
Regularly required to physically operate routine office equipment such as telephones, computers, etc.
Regularly required to utilize near vision ability to read data and documents, including spreadsheets and reports, in printed form and on computer screens