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Vice President of Industry Verticals

United States, New York 285671.60 - 428507.39 USD / Year · Job Posted March 22, 2026
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Job Description

The Vice President of Industry Verticals will lead and grow Comcast Advertising’s industry vertical practice, with current focus areas including Media & Entertainment (M&E) and Government & Advocacy (G&A). The VP will manage leaders and individual sellers to grow and develop emerging verticals, inclusive of brand partnerships. This role will be responsible for developing and executing go-to-market strategies, deepening relationships with priority verticals and building a scalable framework to expand into new industry categories. The VP will work cross-functionally with Sales, Product, Marketing and Sales Development to position Comcast Advertising as the preferred partner for advertisers seeking innovative, data-driven and multiscreen solutions.

Job Responsibility

  • Lead and grow Comcast Advertising’s industry vertical practice
  • Manage leaders and individual sellers to grow and develop emerging verticals
  • Develop and execute go-to-market strategies
  • Deepen relationships with priority verticals
  • Build a scalable framework to expand into new industry categories
  • Work cross-functionally with Sales, Product, Marketing and Sales Development
  • Drive revenue growth
  • Enhance brand visibility
  • Ensure alignment with overall business goals
  • Define the strategy for vertical development
  • Identify and prioritize opportunities for expansion
  • Establish KPIs, growth targets and performance metrics
  • Partner with the Enterprise Agency Sales teams
  • Grow and develop a team of vertical leads and SME’s
  • Support enterprise sales efforts with vertical specific insights
  • Drive relationships with executives within the vertical industries
  • Develop and manage a discrete list of accounts
  • Directs executives that are accountable for achieving significant sales targets
  • Collaborates with top Advertising Sales Executives in setting prices and developing packages
  • Lead cross-functional collaboration with marketing, product, and finance teams
  • Negotiates complex deals at top management level
  • Develops and enforces strategies to maximize revenue
  • Sets, approves and adjusts major policies and operating procedures
  • Partners with Sales Development leadership on go-to-market strategies
  • Identify and pursue new business opportunities
  • Analyze market trends and competitor activity
  • Establishes and ensures the execution of short and long-term advertising revenue goals
  • Represents the Company in advertising sales business community
  • Recruit, mentor, and manage a high-performing sales team
  • Fosters a culture of accountability, innovation, and collaboration
  • Motivates, develops and coaches director and management level

Requirements

  • Bachelor's Degree or Equivalent
  • Generally, 15+ years of related experience
  • Leadership
  • Advertising
  • Sales

What we offer

  • Medical, prescription, vision, and dental insurance
  • 401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay
  • Paid time off including eight observed company holidays and flex time
  • Exclusive perks + discounts, including tuition assistance, commuter benefits and more

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