Vice President of Growth Marketing

• Develop and execute a comprehensive growth marketing strategy aligned with Graitec’s global business objectives and revenue targets
• Identify and prioritize high-growth markets and segments, ensuring strategies are tailored to regional needs while maintaining global consistency
• Drive strategic initiatives that position Graitec as a leader in the AEC software industry worldwide
• Collaborate with executive leadership to define long-term growth goals and translate them into actionable marketing plans
• Working closely with strategic partners to align joint growth strategies and investment
• Design and oversee integrated marketing campaigns across multiple channels (paid media, SEO, content, email, social, events) to generate qualified leads globally
• Implement account-based marketing (ABM) strategies for enterprise-level customers
• Ensure campaigns are localized for language, culture, and compliance in each region
• Continuously optimize lead generation and conversion rates through data-driven insights and testing
• Partner with Product, Product Marketing and go-to-market teams to create engagements that drive adoption, upsell, and retention
• Work closely with the Software Solution Team to execute onboarding and engagement programs that enhance customer satisfaction and lifetime value
• Leverage product usage data to identify growth opportunities and inform marketing strategies
• Oversee the global SDR organization responsible for qualifying inbound and outbound leads and driving Sales Qualified Leads (SQLs)
• Define SDR strategy, processes, and KPIs to ensure alignment with marketing and sales objectives
• Implement best practices for lead handoff, pipeline acceleration, and conversion optimization
• Define and own global marketing KPIs, including CAC, LTV, churn, pipeline contribution, conversion rates and Annual Contract Value & Total Contract Value developed via all marketing programs to establish clear ROI
• Establish robust reporting frameworks to track performance across regions and channels
• Use advanced analytics and BI tools to forecast growth, measure ROI, and inform strategic decisions
• Drive a culture of data-driven experimentation and continuous improvement
• Build and lead a high-performing international growth marketing team, ensuring alignment with global objectives
• Recruit, mentor, and develop talent across multiple regions to foster innovation and accountability
• Promote collaboration between regional teams and global headquarters to ensure seamless execution
• Champion diversity and inclusion within the marketing organization
• Manage global marketing budgets, ensuring efficient allocation of resources to maximize impact
• Negotiate with vendors and partners to optimize spending and secure best-in-class solutions
• Monitor financial performance and adjust strategies to maintain profitability and scalability

• 10+ years of progressive experience in growth marketing
• at least 5 years in a senior leadership role
• proven track record of leading and scaling global marketing teams across multiple regions
• experience in SaaS or software industry, with deep understanding of subscription-based and consumption-based business models
• demonstrated success in developing and executing global growth strategies that drive measurable revenue impact
• expertise in demand generation, digital marketing, and lifecycle marketing across diverse channels
• strong background in data-driven decision making, including analytics, forecasting, and ROI optimization
• hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
• familiarity with product-led growth strategies and customer engagement programs
• proven ability to build and manage SDR organizations, driving SQL generation and pipeline acceleration
• experience in budget management and resource allocation for global marketing operations
• strong cross-functional collaboration skills, working closely with Sales, Product, and Customer Success teams
• exceptional leadership, communication, and stakeholder management capabilities in a global context
• Full English fluency spoken & written
• generalist knowledge of running annual people processes
• performance, talent, reward & headcount planning partnering with specialist people teams
• proactive and able to connect the dots on occurring issues and accordingly able to come up with relevant solutions
• successful track record of managing, leading, and developing people
• demonstrated leadership in a cross functional environment with the ability to lead, influence and shape opinion amongst a peer group of senior managers
• professional attitude, fun loving and enjoys working with a diverse group of people
• self-starter with strong customer service orientation
• strong analytical and problem-solving skills to adapt to market changes
• highly structured with strong attention to detail while coming up with pragmatic solutions
• strong negotiation skills, communication, and interpersonal skills
• ability to absorb, analyze and process large quantities of disparate information and synthesize quickly with attention to detail
• experience with CRM platforms and sales tools (e.g., Salesforce, HubSpot)

awesome if the candidate is bilingual