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Vice President of Growth Marketing

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Dashlane

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Location:
United States , New York

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Category:
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Contract Type:
Not provided

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Salary:

260000.00 - 290000.00 USD / Year
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Job Description:

Dashlane is scaling our Growth Marketing Team and is looking for a strategic leader to join as our Vice President of Growth Marketing to help us scale our B2B / enterprise performance marketing engine. You’ll be both a strategic thinker and a hands-on manager optimizing our demand strategies spanning paid media, email, social, content and field events to drive pipeline growth. Reporting to the CMO, you will work hand in hand with Product Marketing, Sales, Success and Revenue Operations in the Dashlane to innovate, and optimize demand strategies that create a efficient customer journey at all points in the funnel.

Job Responsibility:

  • Own and optimize Dashlane’s annual B2B media budget across core paid channels (search, display, LinkedIn, programmatic, affiliates) to generate qualified leads and pipeline
  • Build and execute full-funnel demand generation strategies grounded in performance data, customer journey insights, and continuous testing
  • Analyze and report on campaign performance—traffic, CAC, conversion rates, and pipeline impact—translating results into actionable insights for the growth leadership team
  • Partner closely with channel specialists, agencies, and cross-functional teams to bring strategic demand generation plans to life through activation
  • Collaborate cross-functionally with Sales, Product, Finance, and external media agencies to ensure tight alignment and operational excellence
  • Develop and iterate on messaging, landing pages, and user flows with a strong emphasis on A/B testing, experimentation, and conversion optimization
  • Contribute to the evolution of our B2B growth tech stack (e.g., Marketo, Salesforce, ZoomInfo), including evaluating new tools and attribution solutions
  • Stay ahead of industry trends by piloting AI-driven marketing strategies and exploring emerging channels and techniques

Requirements:

  • 10+ years of experience in growth marketing or demand generation
  • 5+ years of experience in marketing leadership
  • Demonstrated success scaling B2B demand programs and owning large media budgets in a fast-paced, high-growth SaaS environment
  • Strong command of marketing performance metrics, attribution modeling, and marketing ROI frameworks
  • Hands-on experience with B2B martech tools such as Marketo, Salesforce, ZoomInfo, and paid platforms like Google, LinkedIn, and programmatic ad networks

Nice to have:

  • Experience partnering cross-functionally and influencing stakeholders across Sales, Product, and Finance
  • A curious, AI-forward mindset and willingness to introduce modern marketing strategies that challenge the status quo
  • Clear communication and presentation skills, with the ability to confidently share what’s working (and what’s not) with leaders across the business
What we offer:
  • Equal Parental leave - regardless of gender, up to 20 weeks fully paid leave to take care of their new baby, within the first year of birth or adoption
  • Mental health services through Spring Health and well-being days
  • Mentorship program - select your mentor from our internal pool and continue your learning path
  • Comprehensive health coverage, including dependents
  • Unlimited PTO
  • Betterment 401(k) retirement plan
  • Paid holidays and sick leave
  • Donation matching program - give back to the community and support actions that lead to positive social impact under the historically marginalized communities. Every donation will be matched by Dashlane, up to $500 per year
  • Weekly lunch in the office and monthly happy hour
  • Team buildings & seasonal social events and many more

Additional Information:

Job Posted:
December 27, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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