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Vice President of Creative & Digital Operations

United States, Bonita Springs · Job Posted January 04, 2026
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Job Description

This is a high-impact leadership role overseeing STAT Marketing, Discovery Senior Living’s in-house creative and digital agency. You will lead the vision, strategy, execution, and operational performance across all creative and digital disciplines while building a scalable, high-performing agency model that supports enterprise growth.

Job Responsibility

  • Lead STAT Marketing, Discovery Senior Living’s in-house creative and digital agency, setting vision, strategy, and execution standards
  • Partner closely with the SVP of Strategic Marketing to drive integrated creative and digital strategies that accelerate community lead generation, elevate brand presence and support sustainable business growth
  • Serve as the senior leader and primary point of accountability for creative, digital, and agency operations across the organization
  • Own end-to-end creative and digital strategy across web, content, email, social, paid media, and design
  • Ensure cohesive, compelling storytelling aligned with brand voice, business objectives, and community-level needs
  • Maintain deep knowledge of DSL markets, competitive positioning, and sales drivers to inform campaign strategy and creative direction
  • Ensure proprietary marketing programs are fully leveraged across all channels
  • Oversee lead generation and conversion performance across all digital and traditional channels
  • Drive conversion rate optimization through testing, insights, and data-driven decision-making
  • Partner with paid media team to optimize media spend, funnel performance, and ROI
  • Provide high-level reporting and insights to leadership and investment partners
  • Own STAT Marketing’s operational framework including systems, tools, workflows, resourcing models, and governance
  • Manage agency budgets, forecasting, financial performance, and cost efficiencies
  • Oversee SOWs, vendor relationships, and external agency partnerships
  • Analyze monthly financials, identify risks, and recommend corrective actions to ensure fiscal accountability
  • Lead and develop functional leaders across web development/experience, paid media, content, email, social media and graphic design teams
  • Build, mentor, and inspire a high-performing, multidisciplinary team culture grounded in accountability and innovation
  • Support onboarding, training, and professional development across STAT Marketing
  • Navigate organizational growth, transformation, and evolving team structures with confidence and transparency
  • Stay ahead of digital, creative, and marketing trends, tools, and platform evolution
  • Champion new technologies, processes, and methodologies that enhance agency performance and scalability
  • Support acquisitions, brand transitions, and enterprise digital transformation initiatives

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field
  • advanced degree preferred
  • 12+ years of progressive leadership experience across creative, digital, and performance marketing disciplines
  • Proven experience running or leading an in-house agency or agency environment
  • Industry experience in senior living, healthcare, real estate, or other multi-location organizations strongly preferred
  • Demonstrated success driving measurable business growth through integrated creative and digital strategies
  • Extensive experience with performance marketing, demand generation, attribution, and ROI measurement
  • Hands-on experience with CRM, CMS, and marketing automation platforms (HubSpot or similar)
  • Strong strategic and operational planning skills with the ability to scale teams and workflows
  • Financial acumen including budget ownership, forecasting, P&L oversight, and revenue accountability
  • Ability to lead through organizational change, including shifts in reporting structure and operating models
  • Proven success coaching and developing senior leaders and high-performing teams
  • Executive presence with exceptional communication and presentation skills, including comfort with C-suite and investors
  • Analytical, detail-oriented, and solutions-focused with the ability to thrive in a fast-paced environment

What we offer

  • Comprehensive benefits package – medical, dental, vision, PTO, 401(k) and more for eligible positions
  • Competitive wages
  • Early access to earned wages before payday!
  • Flexible scheduling options with full-time and part-time hours
  • Paid time off and Holidays (full-time)
  • Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
  • 401(K) with employer match
  • Paid training
  • Opportunities for growth and advancement
  • Meals and uniforms
  • Employee Assistance Program

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