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The Vice President of Brand Public Relations & Communications will be a champion for the T-Mobile brand to position the company as a leader in wireless & technology, driving thoughtful, bold and integrated storytelling and communications strategies. Laser focused on broadening T-Mobile’s reach, visibility and consideration, this role is responsible for generating significant earned media to amplify marketing initiatives (advertising, social, creator, sponsorships, sports & entertainment) as well as brand fame moments (product launches & partnerships) coupled with regional & cause marketing. Reporting directly to the Chief Brand and Communications Officer, this leader will set and execute a unified communications strategy that amplifies T-Mobile’s story, builds brand fame, and deepens cultural relevance. This role leads a team of communications professionals who bring creativity, precision, and influence to every narrative, from major launches and brand campaigns to leadership visibility and creator collaborations. Finally, this leader will drive executive communications for key commercial and marketing executives including the Chief Operating Officer, Chief Product & Business Officer, Chief Business & Growth Officer, as well as internal, social and external communications for sales & marketing, customer experience, retail, product and B2B functions.
Job Responsibility:
Lead brand-building and brand-awareness efforts through progressive, integrated communications
Activate and amplify marketing initiatives and brand fame across sponsorships, sports, entertainment, partnerships, high-stakes content, creators, and influencers
Own PR planning, integration and execution for marketing events, Un-carrier moves, product launches, CSR and community communications
Partner closely with brand marketing to develop integrated marketing plans that seamlessly connect paid media to earned media, ensuring full-funnel and 360 communications impact
Shape and operationalize a broader Brand & Communications organization
lead long-range planning and strategy to support the brand
Leads a team supporting continuous improvement by providing clear direction, navigating change, and communicating priorities, while coaching, developing, and hiring top talent
Requirements:
15+ years’ experience leading Corporate Communications for a leading consumer brand
Proven brand and consumer-storytelling expertise, with experience delivering campaigns in progressive, modern media environments
strong media-relations background and agency-management skills
Corporate Communications expertise with a commercial mindset, strong understanding of media relations and risk management, and the ability to activate both media and social channels
Demonstrated success advising the C-suite and influencing senior leaders internally and externally at a high level
Experience developing strong relationships with external partners to strengthen brand presence
Provides day-to-day leadership and guidance to team members, supporting their development through coaching and feedback while fostering a positive, collaborative team environment
Bachelor’s Degree in Business Marketing or related field
Masters Preferred
Ability to communicate effectively across team and organizational boundaries to drive and develop consensus
Strong executive presence
able to serve as point person for senior leadership
Demonstrated leadership skills including the ability to make and clearly communicate decisions
Exceptional communication skills, both verbal and written, regardless of audience, medium, or forum
Agile and Adaptive
Collaborative, yet influential
Flexible, self-starter, and comfortable working in a rapidly changing environment
Desire for a high level of responsibility and ownership and ability to work with minimal supervision
Creative problem solver and solutions provider
Ability to prioritize multiple projects
detail oriented and organized
Strong business acumen
incorporates overall objective in developing strategy and decisions
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