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Vice President, Natural Specialty

United States, Lewisville 130000.00 - 160000.00 USD / Year · Job Posted April 02, 2026
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Job Description

Build the next chapter of Emerging Brand Growth. As Vice President of Ignite you’ll lead the strategy and execution to expand distribution, accelerate velocity, and deliver outsized sales growth across natural and conventional channel for new and emerging natural and specialty brands. The Vice President of Ignite is a senior commercial leader who partners with executive management and key account teams to expand distribution across Grocery and Natural Channels.

Job Responsibility

  • Own strategy and execution for growing our new and emerging brands—building the plan, winning new placements, and leading the initiatives that drive measurable velocity and distribution gains
  • Drive significant distribution expansion in all channels for new and emerging brands by partnering closely with management and key account managers
  • Lead new business development: prospecting, solicitation, negotiation, presentations, and closing—building long-term, value-based client relationships
  • Help define and implement the long-term business strategy for the new and emerging brands, translating goals into clear priorities, programs, and account plans
  • Design and launch sales incentive programs that motivate performance and deliver incremental growth across the assigned client base
  • Ensure timely, accurate commission administration for assigned clients, partnering cross-functionally to resolve discrepancies and improve processes
  • Review monthly performance vs. prior year across key initiatives, including new placements (dry shelf and cold box), case stack execution, and promotional effectiveness
  • Identify growth barriers and operational challenges, perform root-cause analysis, and implement solutions that improve results and strengthen competitive advantage
  • Exercise sound judgment and broad discretion to resolve issues and guide the business channel, continuously improving practices using marketplace best practices and prior leadership experience
  • Coach, develop, and lead teams and cross-functional partners to deliver against channel goals
  • Perform other duties as assigned

Requirements

  • Bachelor’s degree required (B.A./B.S.)
  • 15+ years of relevant sales/commercial experience, preferably in the CPG industry
  • Proven leadership experience (general management or multi-discipline commercial leadership)
  • Experience calling on a broad scope of retailers across conventional and natural channel
  • Demonstrated ability to apply best practices across functions (strategy, sales execution, analytics, operations) to deliver growth in the all channels
  • Ability to build and optimize sales incentive programs
  • Executive presence and consultative selling skills
  • People leadership strength
  • Strong cross-functional collaboration skills
  • Vision (ability to read and review detailed information)
  • Hearing (ability to communicate effectively in person and by phone/video)
  • Ability to travel as needed
  • Advanced reading comprehension
  • Quantitative analysis
  • Sound judgment and decision-making

Nice to have

Advanced degree a plus

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