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Media Sciences team is responsible for optimizing client interactions and spend through improved attribution, generating audience insights, measuring and tracking contribution of different channels and acquisitions campaigns, experimenting design for different marketing strategies & developing dashboards for senior leadership. This role entails contributions to the following areas - Marketing Analytics, Event ROI Analytics, Social & Web Analytics, Business critical Dashboards.
Job Responsibility:
Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
Ensures analytics drive appropriate marketing investment decisions and marketing plan activities
Analyzes performance of marketing programs and business initiatives
Ensures analysis drives appropriate marketing investment decisions and marketing plan activities
Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies
Integrates key profitability drivers and measures of success make pricing offer recommendations and performs adhoc analytical requests
Requirements:
10+ years of experience
Experience as an Operations Research Analyst, Analytics Manager, Strategic Business Analyst or related position performing quantitative analytics supporting financial services
Experience analyzing large datasets
applying mathematical, statistical and quantitative analysis techniques to perform complex analyses and data mining
Ability to translate and articulate complex thoughts and opportunities to a larger audience