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Vice president - media sciences business analysis

https://www.citi.com/ Logo

Citi

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Location:
India , Haryana

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Media Sciences team is responsible for optimizing client interactions and spend through improved attribution, generating audience insights, measuring and tracking contribution of different channels and acquisitions campaigns, experimenting design for different marketing strategies & developing dashboards for senior leadership. This role entails contributions to the following areas - Marketing Analytics, Event ROI Analytics, Social & Web Analytics, Business critical Dashboards.

Job Responsibility:

  • Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
  • Ensures analytics drive appropriate marketing investment decisions and marketing plan activities
  • Analyzes performance of marketing programs and business initiatives
  • Ensures analysis drives appropriate marketing investment decisions and marketing plan activities
  • Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies
  • Integrates key profitability drivers and measures of success make pricing offer recommendations and performs adhoc analytical requests

Requirements:

  • 10+ years of experience
  • Experience as an Operations Research Analyst, Analytics Manager, Strategic Business Analyst or related position performing quantitative analytics supporting financial services
  • Experience analyzing large datasets
  • applying mathematical, statistical and quantitative analysis techniques to perform complex analyses and data mining
  • Ability to translate and articulate complex thoughts and opportunities to a larger audience
  • Bachelors/University degree, Master’s degree preferred

Additional Information:

Job Posted:
April 11, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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