Vice President, Marketing Job at INFINITE (New York)

Job Description

Infinite Global is an international communications firm specializing in PR, Content & Campaigns, and Crisis & Litigation. Our clients are ambitious, complex organizations that need to engage with sophisticated audiences. We provide the experience, skills and insight to drive brands forward and, in special situations, to deploy strategies to defend clients from reputational risk. Our roots are in the legal sector, where our unrivaled depth of knowledge allows us to provide counsel to the world's largest, most profitable and most specialized law firms. Other professional services firms look to us for a nuanced understanding of their businesses, a clear sense of the kinds of stories that make news, and tested knowledge of when and how to engage the media. Our unwavering client focus sets us apart and our approach and success earns accolades from our clients and peers. We are consistently named among PR News' 'Agency Elite' and 'Top Places to Work in PR' and have been for recognized as the 'Best PR Firm' by the National Law Journal seven times.

Job Responsibility

Own and manage Infinite's social media channels, including LinkedIn, Instagram, and any emerging platforms
develop, maintain, and execute a comprehensive editorial calendar
conceive, produce, and facilitate compelling content including written, visual, and multimedia
monitor social media performance, analyze engagement data, and use insights to continuously optimize content strategy
stay current on platform algorithm changes, emerging content formats, and best practices in B2B and professional services marketing
lead Infinite's award strategy
oversee and edit agency award submissions
track and maintain an awards pipeline and submission calendar
develop and maintain Infinite's brand identity guidelines for marketing applications
partner with agency leadership to identify and develop thought leadership opportunities
serve as the primary marketing liaison to Infinite's London office
manage the agency's website as a marketing asset
develop and distribute agency newsletters, email communications, and announcements
develop and maintain Infinite's suite of marketing materials
collaborate with agency leadership and business development teams to develop marketing strategies
contribute to the development of RFP responses, pitch materials, and new business presentations
track and report on marketing KPIs
oversee Infinite's industry conference strategy
serve as a champion for Infinite's brand internally
participate in initiatives that further Infinite's vision and values
lead by example
commit to continuous learning and improvement of professional and leadership skills

Requirements

Minimum of eight years' experience in marketing, communications, or public relations, with significant experience in a PR agency or professional services environment
experience working across multiple markets or in support of an international office is a plus
demonstrated knowledge of, and experience marketing within, the legal, professional services, and/or financial services industries
fluency in the value proposition, audience dynamics, and competitive landscape of these sectors is strongly preferred
familiarity with financial services sub-sectors, including asset management, private equity, alternatives, and wealth management, is a meaningful plus
demonstrated expertise managing corporate or agency social media channels, with a strong portfolio of content that reflects strategic thinking and brand discipline
proven experience writing and managing award submissions for B2B, professional services, or communications industry programs
exceptional writer and editor across content formats, including social copy, long-form, presentations, and marketing collateral, with knowledge of AP style
strong visual and brand sensibility
experienced working with design tools such as Canva or the Adobe Creative Suite, or collaborating with designers to produce high-quality marketing assets
analytically minded, with experience using social media analytics tools such as Sprout Social, Hootsuite, or native platform analytics to measure performance and inform strategy
highly organized, self-directed, and capable of managing multiple projects and deadlines simultaneously with minimal oversight
professional, collegial, and collaborative
comfortable working cross-functionally with client teams, leadership, and external vendors
understanding that marketing an agency like Infinite requires more than content output—it requires knowing the audience, understanding the competitive context, and building a point of view about where the firm should be visible and why.

Nice to have

Experience working across multiple markets or in support of an international office
familiarity with financial services sub-sectors, including asset management, private equity, alternatives, and wealth management

What we offer

Friendly and highly collaborative working environment
opportunity to work with leading law firms and professional services firms on a global scale
focus on growth and professional development: twice annual professional planning sessions, regular access to leadership and mentorship opportunities
hybrid work schedule
$175 one-time stipend for at-home work set-up
$50 monthly stipend for smartphone contract and a stipend to upgrade device every three years
competitive salary and customizable benefits package including: 100% company paid health, dental and vision insurance coverage
401k with competitive company match
monthly benefit stipend that can be used for health and wellness, transportation, student loan repayment or charitable contributions
Employee Assistance Program and free annual membership to the Calm app
ample time off: 20 vacation days, 10 annual company holidays, nine days paid sick leave, one personal day and an 'on call' period between Christmas and New Year's
unlimited paid time off to volunteer
100% matching of charitable contributions up to $1,000 per year
thorough onboarding and training process

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Vice President, Marketing

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