Vice President, Marketing Technology

• Own and optimize the marketing technology stack, including tools like Webflow, Mixpanel, Iterable, Freshpaint, Osano, Tag Manager, Twilio, Mailgun, HubSpot, Snowflake, ThoughtSpot, and ServiceNow
• Ensure system uptime, integration, and data flow between platforms to maintain a seamless marketing ecosystem
• Serve as the primary point of contact with Technology: Owning business requirements, partnering on technical specifications, and being the source of truth to enable marketing technology
• Oversee the performance and operations of the company website, ensuring high-quality user experiences through Webflow and other CMS platforms
• Evolve our current capabilities around web measurement, testing, and compliant tracking
• Overhaul and enhance our Lifecycle CRM tech stack. Resolve tech debt, implementation/re-implementation, and unify disparate systems
• Partner with Growth Marketing to integrate and enable external advertising vendors
• Maintain data accuracy, governance, and compliance across marketing systems to ensure patient information is protected and all practices align with HIPAA regulations
• Develop and enforce policies for regulated data handling and implement marketing data workflows that align with Talkiatry’s commitment to privacy and compliance
• Own the implementation, documentation and maintenance of web privacy tools (Osano)
• Develop detailed budgets, project timelines, and resource allocations, and ensure timely delivery within project constraints and regulatory requirements
• Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives
• Represent Marketing and serve as the primary point of contact with the Technology organization. You will own requirements gathering, inform technical specifications/implementation, and collaboratively groom martech priorities with Tech
• Stay abreast to the latest development in this space and ensure our systems are AI-ready for a fast transition to emerging technologies

• Bachelors degree or a relevant experience
• 10+ years of experience in marketing technologies or operations with direct experience with CRM, CMS
• Familiarity in regulated industries (e.g., HIPPA compliance, GDPR best practices, etc…)
• Familiarity with HTML, CSS, Javascript and Figma
• Familiarity with SEO and Accessibility standards
• Strong project management and organizational skills
• Deep understanding of data models, segmentation, SQL, data workflows and interfaces
• Attention to detail with an analytical mind and outstanding problem-solving skills
• Outstanding communicator, collaborator and teammate

medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave