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We are seeking a VP of Marketing Technology to own, enable and transform Talkiatry’s website, lifecycle/crm, marketing data, landing page optimization systems. You will meaningfully advance our current capabilities, identifying opportunities and new technology (AI-included) to scale with Talkaitry’s growth. You will build a high-performing team, ensuring uptime, data accuracy, and governance while collaborating across functions like Growth Marketing, Product Marketing, Partnerships, Clinical Recruiting, Product, and Support.
Job Responsibility:
Own and optimize the marketing technology stack
Ensure system uptime, integration, and data flow between platforms
Serve as the primary point of contact with Technology
Oversee the performance and operations of the company website
Evolve our current capabilities around web measurement, testing, and compliant tracking
Overhaul and enhance our Lifecycle CRM tech stack
Partner with Growth Marketing to integrate and enable external advertising vendors
Maintain data accuracy, governance, and compliance across marketing systems
Develop and enforce policies for regulated data handling
Own the implementation, documentation and maintenance of web privacy tools
Develop detailed budgets, project timelines, and resource allocations
Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives
Represent Marketing and serve as the primary point of contact with the Technology organization
Stay abreast to the latest development in this space and ensure our systems are AI-ready
Requirements:
Bachelors degree or a relevant experience
10+ years of experience in marketing technologies or operations with direct experience with CRM, CMS
Familiarity in regulated industries (e.g., HIPPA compliance, GDPR best practices, etc…)
Familiarity with HTML, CSS, Javascript and Figma
Familiarity with SEO and Accessibility standards
Strong project management and organizational skills
Deep understanding of data models, segmentation, SQL, data workflows and interfaces
Attention to detail with an analytical mind and outstanding problem-solving skills
Outstanding communicator, collaborator and teammate
What we offer:
medical, dental, vision, effective day 1 of employment