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The Vice President, Marketing & Sales – Canada Foodservice is a senior enterprise leader accountable for defining and delivering the integrated commercial strategy and results of the Canada Foodservice business, representing approximately ~$100MM CAD in annual Net Sales. This role carries full accountability for national commercial performance, including revenue growth, profitability, brand strength, and long-term portfolio health.
Job Responsibility:
Define and lead the end-to-end commercial strategy for Canada Foodservice, integrating Sales, Marketing, and Customer Strategy
Drive sustainable and profitable business growth aligned with enterprise strategy and portfolio priorities
Balance near-term performance delivery with long-term portfolio and brand strategy
Maintain full accountability for Canada Foodservice P&L performance, including Net Sales, Gross Margin, trade investment, and selling expenses
Set the national customer and channel strategy across Foodservice segments
Lead portfolio and brand strategy across categories with varying levels of maturity, penetration, and profitability
Build, lead, and develop a high-performing commercial leadership team
Requirements:
Bachelor’s degree required
MBA or equivalent advanced degree preferred
10+ years of progressive leadership experience across Sales, Marketing, or General Management roles
Demonstrated P&L or business ownership experience
Proven ability to drive growth and portfolio performance
Experience leading integrated commercial organizations
Strong financial and strategic decision-making capability
Experience navigating distributor- and customer-led business models preferred
What we offer:
medical
dental
short and long-term disability
AD&D
life insurance
matching 401(k) plan
unlimited sick time
paid time off
holiday pay
free access to the fitness center (if in WHQ)
access to on-site day care
company store
Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually