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Vice President, Marketing Insights and Systems

United States of America, Chicago 285000.00 - 300000.00 USD / Year · Job Posted May 14, 2026
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Job Responsibility

  • Build a unified marketing analytics program with reproducible reporting, automated dashboards, forecasting models, and KPI frameworks for real-time information distribution
  • Deliver executive-level insights influencing strategy and investment decisions
  • Lead TAM, market structure, and whitespace analyses to identify expansion opportunities
  • Translate insights into actionable product and GTM recommendations
  • Oversee/Manage/Architect end-to-end GTM systems including funnel design, lifecycle workflows, qualification frameworks, and enablement paths
  • Partner with Sales, RevOps, FP&A, and Customer Success to ensure lifecycle alignment
  • Own and evolve the marketing technology stack to ensure scalability, data integrity, compliance, and seamless system integration
  • Establish operational frameworks, governance models, and performance management processes to support predictable revenue growth
  • Lead attribution strategy, funnel analytics, and marketing performance measurement across all channels and segments
  • Build and manage a comprehensive win/loss program
  • Present insights to senior leadership and drive alignment on actions
  • Partner with Product and Finance to support pricing architecture and monetization strategy
  • Support offer experiments and scenario modeling
  • Manage, coach and lead through transformation your direct report team members
  • Lead from the front with an AI-first mindset
  • test and learn, scale and optimize using insights, technology, and tools

Requirements

  • Bachelors degree or equivalent work experience
  • 15+ years of B2B SaaS marketing experience, including 5+ years in senior leadership roles
  • Advanced analytical skills and experience in regulated or healthcare-related industries preferred

What we offer

  • health, dental and vision coverages starting Day One
  • wellbeing programs
  • retirement plans with contribution matching
  • generous time off
  • parental leave
  • continuing education
  • career growth opportunities
  • flexible working arrangements

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