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This is an inside-sales leadership role. You will build the playbook, the tooling, and the cadence that lets a small team source, qualify, pitch, and close partner deals over phone, email, and video at high volume and short cycle times. You'll obsess over conversion rates, pipeline velocity, and rep productivity. You'll work side-by-side with Marketing on demand gen, RevOps on tooling and reporting, Product and Engineering on partner integrations, and Ad Ops on partner launch, all to package our Pre-Game, In-Game, and Post-Game moment products (Full Arc, The Moment, The Fanbase, and the Genius Momentum Score™) into repeatable, sellable activation paths.
Job Responsibility
After partnerships are closed, own and exceed the inside Channel Partnerships number, new partner activations and expansion across the existing mid-market and long-tail partner base
Build the inside-sales playbook end-to-end: ICP definition, outbound cadences, qualification framework, demo motion, pricing guardrails, and contracting templates that close partners in weeks, not quarters
Stand up the tooling stack: Salesforce, Outreach (or equivalent), Apollo / ZoomInfo, Gong, LinkedIn Sales Navigator and operate it as the source of truth for pipeline, activity, and forecast
Define materials needed, process with internal support teams, and sales KPI's
Hire, ramp, coach, and retain a high-performing team of sellers
Define the leveling, ramp plan, and career path for every role on the team
Set the standard for activity rigor: dials, emails, demos, opportunities created and pair it with deal-quality and conversion-rate discipline
Partner with Marketing on inbound demand gen, content, and partner co-marketing
partner with RevOps on dashboards, segmentation, and territory design
Operate the CRM and forecast as a discipline, not a chore
deliver a forecast leadership can trust within ±10%
Own the funnel metrics: outbound activity, MQL→SQL conversion, SQL→Opportunity conversion, opportunity win rate, average deal size, and cycle time
Requirements
8+ years in advertising, ad-tech, or media sales, with at least 4 years leading inside-sales or teams that carry a number
Demonstrable success building or scaling an inside-sales engine in ad-tech, SaaS, or media, playbook design, cadence operations, tooling stack, and rep ramp programs
Track record of driving high-volume, short-cycle commercial deals (weeks-to-months, not quarters-to-years) and of developing reps who consistently hit quota
Fluency in modern sales tooling: Salesforce, Outreach or Salesloft, Apollo or ZoomInfo, Gong or Chorus, LinkedIn Sales Navigator
Working knowledge of the modern media stack: programmatic, CTV, social, addressable, identity/data, attention/measurement enough to qualify partners and coach reps through technical conversations
Operating discipline: forecast accuracy, CRM hygiene, pipeline math, and a real point of view on the metrics that matter (activity, conversion, velocity, win rate)
Nice to have
Experience selling sports media, sports data, or fan-engagement products into the ad-tech ecosystem
Prior experience scaling an inside team alongside a strategic field team, with clear lines of segmentation between the two
Background standing up integrations or curated marketplaces with programmatic platforms
Experience hiring and ramping BDRs and inside AEs in the New York ad-tech talent market
What we offer
Eligibility to take part in Genius Sports Group's benefits plan
Competitive salary
Range of benefits
Supporting employee wellbeing
Helping you grow your skills, experience and career