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Vice President Head of SMB Marketing

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U.S. Bank National Association

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Location:
United States , San Francisco, CA ▼

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Category:
-

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Contract Type:
Not provided

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Salary:

170255.00 - 200300.00 USD / Year
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Job Description:

The Head of SMB Marketing will serve as the strategic bridge between the market, our customers, and internal teams—leading the development and execution of integrated product marketing and campaign strategies for Elavon Business Solutions. This leader will drive go to market efforts across priority verticals, accelerate pipeline and revenue performance for Elavon.com and Direct Sales, and partner closely with Channel & Partner Marketing to support sell through and portfolio growth. The role spans product marketing, acquisition marketing, retention programs, lifecycle strategy, and cross functional alignment to advance our SMB growth priorities.

Job Responsibility:

  • Act as the strategic link between SMB customer needs, market insights, product, and go‑to‑market teams
  • Lead a team responsible for SMB product marketing and campaign strategy to drive adoption, pipeline, and revenue growth
  • Translate SMB buyer behavior, competitive dynamics, and vertical‑specific needs into actionable marketing and product recommendations
  • Lead ongoing market research, competitive analysis, and SMB voice‑of‑customer programs
  • Build and maintain SMB buyer personas, pain‑point maps, and vertical‑specific use‑case frameworks
  • Use insights to shape product strategy, marketing narratives, demand planning, and vertical expansion priorities
  • Develop differentiated positioning and messaging for Elavon Business Solutions across priority SMB verticals
  • Own messaging frameworks for sales, marketing, partners, and executives
  • Shape the product story across the full funnel
  • Own SMB go‑to‑market planning for new product launches and enhancements
  • Build launch and scale‑up plans
  • Create and lead SMB‑focused acquisition strategies
  • Collaborate with Digital Marketing, Analytics, and Sales Operations to define funnel KPIs
  • Develop integrated vertical campaigns
  • Build sales enablement content
  • Partner with Sales teams to support sell‑through of SMB solutions
  • Enable sales teams with insights and tools
  • Develop and execute SMB lifecycle programs
  • Partner with Product, Customer Success, and Analytics to define lifecycle journeys
  • Build data‑driven programs
  • Monitor campaign performance, product adoption, funnel dynamics, and revenue outcomes
  • Deliver performance insights
  • Build SMB case studies, success stories, and advocacy programs

Requirements:

  • Bachelor’s degree or equivalent experience
  • 15+ years of experience in B2B or SMB marketing, including product marketing, lifecycle, growth, demand generation, or vertical marketing
  • Experience leading teams and cross‑functional initiatives

Nice to have:

  • Deep knowledge of SMB buying behavior, merchant services, payments, or financial services
  • Proven ability to build positioning, messaging, and go‑to‑market strategies for multi‑product portfolios
  • Demonstrated success driving acquisition, cross‑sell, and retention programs
  • Strong organizational, interpersonal, and team‑leadership skills
  • Excellent communication and executive presentation abilities
  • Familiarity with marketing technology platforms, analytics tools, and pipeline reporting (e.g., Salesforce, Marketo, Adobe, intent data platforms)
  • MBA or equivalent indicators of high performance are a plus
What we offer:
  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year

Additional Information:

Job Posted:
February 20, 2026

Expiration:
February 24, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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