Vice President, Head of Enterprise Marketing

• Lead and Execute Global Enterprise Demand Generation (Player-Coach)
• Define and drive Axon’s global enterprise demand generation strategy—and personally lead execution of priority initiatives, especially for up-market and strategic accounts
• Deliver high-quality, sales-ready leads by tightly aligning targeting, messaging, and scoring with Enterprise Sales—prioritizing relevance and deal velocity over raw volume
• Own the full lifecycle marketing motion, from awareness through closed-won, ensuring tight alignment with enterprise sales motions
• Build, launch, and optimize multi-channel campaigns (ABM, digital, content, events) with a relentless focus on pipeline creation and conversion
• Use data, testing, and iteration to continuously improve targeting, messaging, and performance
• Build and Lead a High-Impact Enterprise Marketing Team
• Lead a small but powerful team of enterprise marketers while setting a clear expectation that leaders lead by doing
• Coach, develop, and challenge the team to deliver measurable business outcomes—not just marketing outputs
• Create scalable, repeatable programs while staying deeply involved in execution where it matters most
• Drive Enterprise GTM Alignment and Market Credibility
• Partner closely with Enterprise Sales and Product teams to ensure marketing directly supports revenue goals and reflects real customer needs
• Translate complex products and use cases into sharp enterprise messaging, positioning, and proof points
• Elevate Axon’s presence and credibility in the enterprise market through targeted storytelling, thought leadership, and customer success narratives
• Make Data the Decision Engine
• Own enterprise marketing KPIs, dashboards, and performance reviews—holding yourself and the team accountable to results
• Regularly review results with cross-functional partners and adjust quickly based on what’s working (and what’s not)
• Continuously refine lead quality using performance data, feedback from sales, and closed-won analysis to improve conversion rates and pipeline efficiency

• 8+ years of leadership experience in marketing and communications, with specialized expertise in integrated marketing and transformation at high-growth companies
• Proven experience driving pipeline and revenue impact, not just brand or awareness
• Demonstrated success as a player-coach—comfortable leading teams while staying deeply involved in execution
• Strong background in enterprise or up-market marketing, ABM, and integrated GTM motions
• Experience supporting U.S.-based growth with expansion into international markets
• Deep comfort working cross-functionally with Sales, Product, and Marketing leadership
• Highly data-driven, with the ability to turn insights into action
• Alignment with Axon’s values, especially Own It and Be Obsessed—this role demands accountability and intensity

Startup or scale-up experience a plus

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• Snacks in our offices