Vice President, Go-To-Market Strategy

• Own the end-to-end GTM strategy across business segments and customer types ensuring alignment with long-term growth objectives
• Lead annual and rolling GTM planning processes, including segmentation, ICP strategy, headcount/capacity modeling, territory frameworks, and coverage strategy
• Partner with Sales, Marketing, Finance, and Product to translate corporate strategy into integrated GTM operating plans and execution priorities
• Design and implement GTM governance, ensuring strategic consistency, clarity of ownership and effective execution across the revenue lifecycle
• Lead an integrated RevOps organization including Sales Operations, Customer Success Operations, Marketing Operations, reporting/analytics, and GTM systems
• Establish enterprise forecasting, pipeline governance and performance management frameworks to improve predictability, visibility and accountability
• Drive cross-functional alignment and enable leaders with effective tools, insights and operating models to execute with confidence
• Hire, lead, mentor and develop a team of senior professionals and people leaders. Perform full scope of people-management responsibilities in alignment with Hootsuite's DE&I objectives
• Set the vision and governance model for the GTM technology ecosystem. Oversee the design, governance, and evolution of the GTM tech stack (CRM, CPQ, forecasting, enablement, data warehouse, analytics tools)
• Ensure executive-ready reporting, dashboards, and insights that inform strategic decision making and front-line execution
• Champion data integrity, process governance, and unified definitions across the revenue funnel
• Own quota-setting philosophy, incentive compensation strategy, and sales compensation governance (in partnership with Finance and People teams)
• Ensure alignment between compensation structure, sales strategy, and financial goals
• Act as a strategic advisor to senior executives on GTM strategy, operational rigor, and revenue performance
• Lead strategic analyses to identify productivity drivers, cost efficiency opportunities, and revenue acceleration levers
• Foster a culture of continuous improvement, accountability, and operational excellence

• 15+ years in GTM strategy, sales operations, revenue operations, or sales effectiveness consulting
• Deep experience with segmentation, headcount/capacity planning, territory design, quota setting, and comp plan architecture
• Proven success leading and scaling RevOps or GTM operations teams
• Strong understanding of CRM architecture (Salesforce), forecasting tools, CPQ, reporting/BI platforms, and GTM systems
• Highly analytical, with deep experience using data to drive decisions and strategy
• Exceptional executive communication—able to simplify complexity for senior leadership
• Strategic thinker with flawless operational discipline and attention to detail
• Strong collaborator who thrives in cross-functional environments
• Experience in SaaS or recurring revenue models strongly preferred
• Inclusive Leadership: Builds inclusive, cohesive teams which apply diversity to achieve common goals
• Play to Win: Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work
• Long Range Planning: Identifies key issues and relationships relevant to achieving a long-range goal or vision
• Builds an integrated plan for course of action to accomplish this vision
• Enablement: Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the team

Experience in SaaS or recurring revenue models strongly preferred

• Canadian Benefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, life/disability insurances, an Employee and Family Assistance Program and more! Hootsuite provides a group RRSP plan with a company match of up to 4% of base salary. Benefits are available to permanent employees who meet minimum hours requirements without a waiting period
• US Benefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, and life/disability insurances. Hootsuite also offers a 401k Plan with a company match (up to 4% of base salary), an Employee and Family Assistance Program and more! Benefits are available to employees who meet minimum hours requirements without a waiting period
• Global Parental Leave. All permanent employees, including birthing, non-birthing and adoptive parents, who have been employed by Hootsuite for a minimum of 12 months are eligible for 26 weeks of full and partially paid leave in accordance with local government regulations