Vice President, Global Events

• Build and lead a multi-year global event strategy that aligns with Bentley’s corporate priorities, go-to-market motions, and revenue targets
• transform decentralized events activities into a unified global function with consistent standards, measurement, and operating models
• serve as Bentley’s senior expert on event portfolio strategy—hosted, owned, third-party, partner, and virtual events
• own end-to-end strategy, planning, operations, and execution for flagship hosted events, third-party events, and virtual events & digital experiences
• build a world-class operating model that covers annual planning, quarterly prioritization, vendor management, and a unified production framework
• implement scalable systems, processes, and dashboards across planning, design, budgeting, creative, production, measurement, and field enablement
• introduce standardized processes across booth design, modular architecture, logistics, content workflows, and attendee experiences
• own and manage a global events budget of $10–15M, ensuring optimal allocation of resources to maximize ROI and brand impact
• demonstrate fiscal responsibility and accountability, balancing innovation with cost efficiency to deliver world class experiences within financial parameters
• establish and monitor financial controls, forecasting, and reporting processes to maintain transparency and alignment with corporate objectives
• negotiate vendor contracts and partnerships strategically, driving value while safeguarding profitability
• partner deeply with Product Marketing, Brand, Field, Sales Engineering, and Executive Leadership to ensure the events program supports product narratives, customer success storytelling, industry thought leadership, and pipeline goals
• act as a trusted advisor to C-level leaders on event strategy, ROI, customer engagement, and executive communications
• build, mentor, and scale a global events team (20-30 team members) across the Americas, EMEA, and APAC
• develop capabilities in strategic planning, program management, creative, production, field coordination, digital event operations, and analytics
• foster a culture of excellence, clarity, accountability, and continuous improvement
• establish clear KPIs for each event type—brand metrics, pipeline metrics, attendance, engagement, customer satisfaction, and cost-per-outcome
• build a global event analytics capability to measure impact, optimize investments, and continuously refine the portfolio
• partner with Marketing Ops and Sales Ops on attribution, lead capture, follow-up orchestration, and ROI reporting

• 12+ years of experience in event strategy, corporate events, or experiential marketing
• at least 5+ years leading a global or large multi-regional team
• proven experience in large-scale B2B SaaS or enterprise software environments (Databricks, Salesforce, Cisco, Adobe, Oracle, Qualtrics, or similar)
• demonstrated experience transforming event organizations through building process, systems, teams, and multi-year strategies at scale
• confidence and expertise planning and operational rigor: budgeting, vendor management, multi-program orchestration, and measurement
• experience leading multiple event formats: large conferences (5,000+ attendees), executive programs, global roadshows, top-tier trade shows, virtual summits, partner events
• strong executive presence and communication skills
• comfortable advising C-suite and influencing cross-functional leaders
• high learning agility, collaborative leadership style, and a builder mindset

Experience implementing a multi-tier global event portfolio and modular booth architectures is a plus