Vice President, Global DTC Product and Digital Experience

• Lead long range planning and strategy for areas related to DTE experience including stores, UX, technology, development, design, testing and loyalty
• Create and communicate DTC Experience vision, mission, and overall direction
• Own the DTC capital budget and development roadmap to maximize spend and ensure long term sustainable growth across the Brand portfolio globally
• Conceive and prioritize innovative solutions to meet diverse evolving business needs across stores and multiple websites serving both domestic and international markets
• Maintain awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards
• Contribute at the senior level by working across different strategic and business units in the company
• able to set, engage and champion objectives of the DTC Experience organization
• Evaluate & mentor dynamic internal teams of diverse experts across multiple locations and ensure their successful cross-functional integration through shared goals and unified culture
• Ensure business processes and systems are designed, developed, and operational, for omni-channel multi-brand global DTC
• Manage and drive the relationship with enterprise level eCommerce and store platform partners, ensuring that our business & development needs are aligned
• Identify and champion opportunities to build/leverage online best practices across brand web sites
• Lead, oversee and drive best practices in store and site functionality and overall user experience standards across multiple global brand sites
• Partner with IT and communicate business requirements in relation to SAP interfaces, security, and other eCommerce platform related IT functions
• Utilize research, analytics and financial metrics to make informed decisions and meet business objectives
• Drive a culture of iterative testing and learning in order to increase site conversion, as well as to help build a culture of continuous improvement
• Work with management and outside vendors to implement new features, systems and functionality, ensuring a compelling customer experience, being accountable for measuring results
• Build and grow key relationships with cross-functional team members and internal business partners
• Build strong business relationships with third-party partners and/or vendors
• Performs duties consistent with the Company’s AAP/EEO goals and policies
• Performs other duties as required/assigned by manager

• 12+ years DTC technology experience
• Salesforce experience required
• Strong ability to deal with ambiguity and be exceptionally adaptable and flexible
• Working experience building organizational capacity
• motivating and challenging team in a way that inspires and promotes excellence
• Experience as a versatile leader across multiple roles, with a grasp of the broader business that can critically evaluate areas outside of their own area of expertise
• Strong leadership and management skills, with demonstrated inter-personal skills particularly in managing large, complex initiatives and teams across multiple locations
• Strong understanding of UX, UI, design, technology, analytics, and operations
• Experience defining & measuring key performance indicators, ROI, and designing online customer experiences
• Demonstrated written, verbal and presentation skills influencing a multi-brand matrix environment
• Demonstrated understanding of eCommerce best practices and usability
• Experience leading major strategic initiatives, ideally including technology & design integration
• Experience in global and multi-branded environments
• Experience managing internal and external resources

Understanding of supply chain, fulfillment and call center functions a plus

Flexible, hybrid work schedule, with three days in office and two days remote