Vice President Global B2B & Product Marketing Open Finance & Developer Experience Job at Mastercard (Purchase)

Job Description

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Job Responsibility

Develop and implement the B2B marketing strategy and marketing activities for Open Finance, Developers and cross-Services and company solutions
Develop, launch, optimize suitable B2B and developer campaigns with a focus on Open Finance use-cases, data enablers and embedded technologies
Apply performance-based marketing strategy and tactics, especially in the area of lead generation and account-based marketing for B2B direct, embedded and partner selling
Drive a culture of learning through creative/narrative testing, sharing and optimizing across the full range of GTM positioning, content distribution media channels and your own team members/ direct reports
Build and maintain strong working relationships across the global marketing organization and local/regional marketing and business partners to effectively navigate through the Mastercard matrix across business units and regions
Ensure business objectives are aligned with Global marketing priorities and cater to emerging opportunities
Be an aspirational people leader and manage the Open Finance and leverage the larger B2B Product Portfolio marketing team by role modelling the Mastercard Way
Cooperate with various functional and regional teams to drive our Open Finance, Developer and data differentiation agenda to ensure impact on revenues
Help shape marketing strategy and activities by bringing buying center and personal insight to the conversation
Develop marketing assets around value propositions to ensure Mastercard teams have engaging, robust and well-thought-out narratives
Play a part in evolving how we leverage marketing capabilities to bring buying centric solutions to market more effectively to drive awareness, internal and external, engagement and relevance
Ensure close alignment and strong working relationship with Global and Services Marketing and Communications Community
Play a central role with the Portfolio Product Marketers and Regional B2B & leads by supporting their efforts to drive scale in market while driving consistency of positioning and messaging, balanced with local relevance
Capture learnings and success stories to inform the development of global best practices
Identify, develop, and fulfill Marketing activities and tactics that can most appropriately execute the strategy/ plan, considering unique and different objectives across all business units, stakeholders, & partners
Drives organization's thought leadership efforts by guiding creation of unique Mastercard perspectives on emerging trends and opportunities for customers to drive awareness for the business
Develop content marketing and sales enablement materials, such as whitepapers, articles, case studies, infographics, interactive data visualizations, social media content and foundational sales materials, to drive engagement with target audiences and support sales teams and developer experience
Define and articulate buyer-led value propositions, positioning, compelling reasons-to-believe that reinforce the tangible benefits and uniquely competitive advantages of Mastercard's products and solutions
Manage budgets, analytics, and reports

Requirements

Strong leadership and standing
Influencer skills for a cross-matrixed organization
Encourager of teamwork, integration & inclusion
Passion for market-driven GTM and the buyer experience
Brilliant interpersonal, written, and oral communication skills
proven ability to create simple, compelling customer-facing narratives from complex, technical information
Experience working in multiple areas of the Marketing function (Product Marketing, B2C and B2B Marketing, Digital Marketing, Content, etc.)
Sensitivity for multi-cultural, diverse background and structure of employees as well as the target audience and business partners
Proven ability to build collaborative working relationships with stakeholders at local/ regional/ global levels and to effectively navigate within matrix organizations (functional and geographical)
Ability to manage multiple projects, manage creative resources
Strategic mindset with ability to make quick decisions in challenging, ambiguous situations
Motivated self-driver, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through
Demonstrated curiosity, agility and rapid learning on new competitors, technologies, and products
Cross-cultural and quick understanding and ability to work across levels in a matrix organization
Strong and experienced people manager skills
Fluent in English
10+ years of work experience, Bachelor's degree required

Nice to have

Expertise in open finance, payment industry, merchant or acquirer, payment facilitator, lending and data
Ideally experience scaling campaigns across multiple languages/countries, especially in US and Europe
MBA a plus

What we offer

insurance (including medical, prescription drug, dental, vision, disability, life insurance)
flexible spending account and health savings account
paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
80 hours of Paid Sick and Safe Time
25 days of vacation time and 5 personal days
10 annual paid U.S. observed holidays
401k with a best-in-class company match
deferred compensation for eligible roles
fitness reimbursement or on-site fitness facilities
eligibility for tuition reimbursement

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Vice President Global B2B & Product Marketing Open Finance & Developer Experience

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