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The Vice President, Digital Marketing & MarTech leads the firm’s digital transformation by shaping the MarTech roadmap and elevating the digital customer experience across web, email, and social channels. This role oversees the development and scaling of digital platforms for global audiences, advances marketing automation capabilities, and partners closely with Data and IT teams to create a connected, end‑to‑end customer journey. With a strong focus on optimizing digital performance and leveraging technology to drive measurable business outcomes, the VP plays a critical role in modernizing the firm’s marketing ecosystem and accelerating growth through digital innovation.
Job Responsibility:
Lead the development, launch and ongoing management of our website(s) and expanded Martech capabilities
Lead a digital marketing function and work effectively with cross-functional teams and business partners to optimize performance
Partner closely with Data and IT to deliver our MarTech roadmap and enhance the digital customer experience
Integrate marketing technology to streamline operations, support customer preferences, and enable data-driven decision-making
Track key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and continue to optimize performance
Partner closely with IT and Legal to maintain digital marketing compliance, manage and respect customer preferences, and enable relevant digital marketing communications
Stay up to date with industry trends and emerging technologies to continuously improve digital marketing strategies and business outcomes
Collaborate with key stakeholders to ensure alignment of digital marketing initiatives and business priorities
Work closely with Data and IT teams to leverage market insights for strategic decision-making
Support the broader marketing team by contributing to coordinated planning and department priorities
Be a hands-on leader willing to dive into details and work alongside teammates to achieve goals
Define and track digital marketing Objectives and Key Results (OKRs)
Requirements:
Experience leading digital marketing for a global organization within a highly regulated industry
Minimum of 10 years of experience in digital marketing and marketing technology
Experience building and leading scalable digital marketing teams across locations
Experience with Dynamics 365, Power BI, Google Analytics, App Insights, various website platforms, content management systems, SEO, AEO, GEO, and attribution models
Exceptional analytical skills and attention to detail
Nice to have:
Experience in the insurance or financial services industry
What we offer:
Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
ESPP
401k
Student Loan Assistance
Tuition Reimbursement
Free Mental Health & Enhanced Advocacy Services
Paid Time Off, Holidays, Preferred Partner Discounts