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The Vice President, Brand Solutions is a senior commercial leader responsible for building, scaling, and managing a new multi-million–pound global revenue stream for ITV Studios. This leadership role will develop and drive strategic relationships with global media agencies, brand partners, and top-tier advertisers, with a specific focus on driving high-value investment from the world’s largest agency groups.
Job Responsibility:
Serve as the primary senior contact for ‘The Big Six’ global media agency holding companies
Build, nurture, and deepen relationships with senior decision-makers within agency investment, strategy, content, and partnerships teams
Establish Studio55 at ITV Studios as a must-have partner within global agency ecosystems
Drive high-value, multi-market investment conversations aligned to agency priorities and advertiser demand
Build global, multi-IP commercial packages combining broadcast, digital, social, creator-led, experiential, and product licensing rights across ITV Studios
Lead development of innovative brand partnership products
Create packages with rights frameworks that are globally scalable, commercially compelling, and contractually robust
Lead proactive global pitches to agencies and brand partners
Respond to incoming RFPs and international agency briefs with best-in-class commercial solutions
Build persuasive storytelling and high-impact pitch materials
Own revenue delivery and growth targets global brand partnerships within Studio55
Manage senior relationships with global brand partners across key categories
Identify whitespace opportunities and new sectors for international growth
Champion the role of content, IP, and creator-led storytelling in brand-building
Deliver partnership solutions that meet client marketing objectives while maximising ITV Studios’ commercial value
Work with VP Brand Integrations, producers, format teams, creative executives, and external creators
Apply expert understanding of rights-based media businesses
Work closely with legal and commercial affairs on rights structures, deal terms, and contract frameworks
Work closely with the two VP Brand Integrations and the broader Brand Licensing leadership team to develop solid RTBs
Engage and inspire global creative and production teams, format sales, digital studios, and country-level commercial teams
Build internal alignment around partnership opportunities, emerging agency needs, and commercial shifts
Provide strategic guidance to senior stakeholders across ITV Studios
Contribute to broader Global Partnerships leadership initiatives and long-term planning
Requirements:
Extensive experience in global brand partnerships, media agency leadership, rights-based media, TV networks, or content-led commercial strategy and sales
Deep, existing relationships across major global agency networks
Proven success in building multi-million–pound partnership revenue lines from scratch
Strong understanding of rights frameworks, distribution models, format licensing, and global content ecosystems
Demonstrated ability to pitch and close seven-figure+ brand partnership deals
Exceptional commercial acumen and sophisticated negotiation skills
Fluent in the language of brand strategy, investment, creative content, and media planning
Strong experience developing content‐based solutions for major advertisers
Ability to work with senior creative, production, and format development teams
Comfortable operating at C-suite/board level
Nice to have:
Visionary commercial leader with entrepreneurial spirit and resilience
Highly credible with global agencies and brand CMOs
Strong storyteller with exceptional pitch presence
Collaborative yet highly self-sufficient
Creative thinker with a strategic mindset and rigorous commercial discipline
Passionate advocate for global IP, storytelling, and content-driven brand solutions
What we offer:
Flexible working with a range of options
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life