Vice President, Brand Marketing Job at ILIA Beauty (Los Angeles)

Vice President, Brand Marketing

ILIA Beauty

Location:
United States , Los Angeles

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Vice President of Brand Marketing is a strategic executive leader responsible for defining and executing ILIA Beauty's global brand vision, integrated marketing strategies, and storytelling excellence. This role will architect the brand's narrative, drive cultural relevance, and accelerate growth through breakthrough campaigns and omnichannel marketing initiatives that elevate ILIA's position as a leader in clean beauty, while reinforcing its positioning as “Makeup that makes your skin better.”

Job Responsibility:

Refine and champion ILIA's global brand strategy, positioning, and architecture to drive differentiation in the competitive prestige beauty landscape
Develop and evolve brand codes, visual identity standards, and messaging frameworks that resonate with target consumers and reinforce ILIA's clean beauty leadership
Lead annual brand planning processes, translating business objectives into compelling brand marketing strategies and initiatives
Serve as primary brand guardian, ensuring consistency and excellence across all brand expressions globally
Develop deep consumer understanding, gather insights/research and translate into actionable brand strategies
Lead development and execution of global 360° marketing campaigns across hero franchises, new product launches, and seasonal moments
Oversee marketing strategy from concept through launch, including go-to-market planning and post-launch optimization
Drive innovation in campaign development, leveraging cultural moments, trending topics, and breakthrough creative to capture consumer attention
Support hero products through always-on and campaign moments, refreshing and repositioning as necessary, based on changing market landscapes
Partner with Creative teams to develop best-in-class campaign assets that drive awareness, consideration, and conversion
Collaborate with Commercial teams to ensure marketing strategies support retail partner needs and drive sell-through
Provide strategic oversight of all brand marketing channels including: Social Media, Influencer/VIP Marketing, PR & Communications, Experiential & Events, Partnerships
Ensure channel strategies ladder up to overarching brand goals while maintaining channel-specific excellence
Drive integration across earned, owned, and paid media to maximize impact and efficiency
Partner closely with Digital Marketing and E-commerce teams to ensure brand marketing drives measurable business outcomes
Collaborate on full funnel marketing strategies and building the right media mix that balances brand building with conversion goals
Support development of content and assets optimized for key channels and commerce platforms
Leverage data and analytics to continuously optimize marketing mix and investment allocation
Build, mentor, and inspire a world-class brand marketing organization capable of delivering breakthrough work
Foster a culture of creativity, innovation, accountability, and collaboration
Establish clear roles, responsibilities, and career development paths for team members
Drive operational excellence through efficient processes, clear briefs, and effective project management
Champion cross-functional collaboration with Creative, Digital, Sales, Product Development, and Operations teams
Further refine KPIs and measurement frameworks to track brand health, campaign performance, and marketing ROI
Lead quarterly recaps/reviews, presenting marketing performance and strategic recommendations to executive leadership
Oversee competitive analysis and market intelligence to identify opportunities and threats
Drive continuous improvement through test-and-learn approaches and post-campaign analysis
Connect marketing initiatives directly to business outcomes including revenue growth, market share, and brand equity metrics
Manage brand marketing allocation of multi-million dollar marketing budget—with focus on driving brand growth
Make strategic investment decisions across channels, campaigns, and initiatives
Oversee agency relationships, vendor management, and resource allocation
Ensure fiscal responsibility while maintaining flexibility to capitalize on emerging opportunities

Requirements:

12+ years of progressive brand marketing leadership experience in prestige beauty, luxury goods, or premium consumer brands
Proven track record of developing and executing successful integrated marketing campaigns that drive brand growth
Deep expertise in brand marketing, campaign development, and omnichannel marketing strategies
Demonstrated success building and leading high-performing marketing teams
Strong strategic thinking and analytical skills with ability to translate insights into action
Exceptional communication and presentation skills with executive presence
Experience managing complex budgets and demonstrating marketing ROI
Bachelor's degree

Nice to have:

Experience in clean beauty, skincare, or color cosmetics categories
Track record of successful brand building/evolution, hero product positioning and marketing innovation initiatives
International marketing experience and global brand management
Strong relationships within beauty industry including media, influencers, and partners
Experience with DTC and retail marketing strategies

What we offer:

Health Benefits - 100% employer-paid medical, dental & vision coverage
Flex Time Off - No cap on personal time off and paid company holidays
Seasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season
Parental Leave - Up to 18 weeks paid parental leave
401(k) - Save for your future with a 401(k) with a company match
Flexibility & Wellness Stipends - Monthly stipends to support remote work & self-care
Hybrid Work Model - Find your flow, working from home or from one of our offices
ILIA Products - Quarterly stipend to replenish your favorite products and try new ones

Additional Information:

Job Posted:
February 14, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

ILIA Beauty - All Job Offers

Job Link Share:

Vice President, Brand Marketing

ILIA Beauty

Location:
United States , Los Angeles

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
February 14, 2026

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