Vice President - Digital Acquisition, HSBC

HSBC

Location:
India, Mumbai

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level. This role will be part of Digital Marketing & Acquisition function and will be responsible to develop and execute customer focused Digital sales and marketing strategies for INM IWPB using Paid, Organic, digital aggregator led campaigns to deliver the objectives and ambitions of the overall Marketing strategy and plan, in turn driving revenue targets for IWPB.

Job Responsibility:

Acquisition & portfolio growth – Strategic thinking, stakeholder management & agency management and ensuring seamless execution to
Launch loans, mortgage performance marketing campaigns, activations, upsell/cross campaigns, spends campaigns using digital channels
Lead the planning and execution of the digital sales strategy that includes development of end to end processes and integrated product launches across offline and online customer journey
Drive sales target through sales funnel analysis, proposition, messaging and acquisition and Accountable for digital sales and revenue targets for loans, mortgages
Deep-dive into the data & use analytical tools to determine areas of success. Use PowerBI, AI & related tools to curate information on an ongoing basis
Create digital campaign calendar set campaign objectives, metric and KPIs in discussion with business and product stakeholders to drive business objectives and opportunities for growth using existing channels - email, SMS, Whatsapp, in-app
Build and grow the IWBP business within digital media space across media channels like search, social, programmatic, affiliates etc.
Manage and monitor digital KPI and MIS and collaborate with local business stakeholders, content management teams
Plan, build, test and launch best in class content, digital marketing and customer interaction on our website
Integrate appropriate KPI and metrics to measure customer satisfaction and engagement across all dimensions of the website
Work with other members of Marketing globally and the business to inform and guide senior stakeholders

Requirements:

MBA from reputed business school with at least 8+ years of overall digital marketing experience
Detailed understanding of retail banking products and services
Thorough understanding of the digital media landscape in India including various options for display advertising, creative formats and basic knowledge of the platform technologies including programmatic
Keen, data driven, analytical person, with a test & learn approach
Should have an eye for detail and be able to derive conclusions from data as also adept at learning new things
Ability to liase with media and creative agencies to get the campaigns rolling
Prior experience in a product/ marketing role in a financial services category is preferred

Additional Information:

Job Posted:
April 29, 2025

Expiration:
May 07, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Vice President - Digital Acquisition

HSBC

Location:India, Mumbai

Category:-

Contract Type:Not provided