Vice President - Client Marketing Analytics, Citi

Citi

Location:
India

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Client Marketing Analytics team transforms data into actionable insights to optimize marketing strategies across Citi's various channels and lines of business. We focus on maximizing client engagement and ROI through data-driven decisions. This role is based out of Analytics & Information Management (AIM), Citi's in-house analytics center.

Job Responsibility:

Manage marketing partnerships, evaluate campaign performance, and optimize ROI
analyze event data to assess impact on client engagement and ROI, providing recommendations for future events
analyze client engagement across digital platforms and social media, optimizing content placement for acquisition and engagement
develop and maintain dashboards to monitor marketing performance and deliver real-time insights
enhance reporting capabilities using advanced platforms
identify and recommend future marketing strategies
continuously improve processes leveraging Generative AI tools (e.g., Genesis, Github)
translate data into actionable insights regarding consumer behavior, driving targeting and segmentation strategies
communicate findings to business partners and senior leaders
ensure data analysis informs marketing investment decisions and plan activities
analyze marketing program performance and business initiatives, including forecasting key indicators
partner with internal and external stakeholders to build, implement, track, and improve decision strategies
develop and implement data-driven recommendations using analytical and segmentation methodologies
integrate profitability drivers to make pricing and offer recommendations
perform ad-hoc analytical requests
manage, evaluate, and mentor a team of analysts, including performance reviews, compensation, and staffing decisions
appropriately assess risk in business decisions, ensuring compliance with applicable laws and regulations

Requirements:

Master's or Bachelor's degree in a quantitative field (Engineering, Technology, Computer Science) with 10+ years of experience in analytical solutions delivery and team leadership
MBA with a specialization in Analytics or Marketing is welcome
proven ability to lead and mentor analysts
strong analytical and problem-solving skills
experience with large datasets, data warehousing, and data extraction techniques
excellent communication and interpersonal skills
experience in Marketing Analytics, Marketing Effectiveness, Marketing Measurement & Optimization
financial services experience (Investment analytics, Retail analytics, credit cards, banking)
familiarity with marketing automation and web analytics platforms (e.g., Sprinklr, Adobe Analytics)
experience with data visualization tools (e.g., Tableau)

Additional Information:

Job Posted:
July 19, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Vice President - Client Marketing Analytics