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The Business & Corporate Communications Intermediate Senior Lead is a seasoned professional who integrates subject matter and industry expertise within a defined area. Contributes to standards around which others will operate. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the entire function. Requires basic commercial awareness. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and external/internal audiences. Has responsibility for volume, quality, timeliness and delivery of end results of an area. May have responsibility for planning, budgeting and policy formulation within area of expertise. Involved in short-term planning resource planning.
Job Responsibility:
Develop and implement strategic communication programs for external audiences
formulate communication strategies for respective businesses and functions including for Citi’s GCCs
formulate positioning statements to manage business/brand issues that may pose reputational risk to the franchise
compile and create media briefing decks/external talk points, etc. for CCO, global leaders and business heads
ensure all legal, regulatory and compliance issues are addressed in all communications undertaken on behalf of the businesses
compile and keep current business information and fact sheets
co-ordinate with external agencies to deliver communication objectives
operate as a first-point media contact for all issues relating to Citi’s businesses in country
look for appropriate media opportunities/new pitching ideas to promote Citi brand and various businesses/products
advise senior management and approved spokespeople on media opportunities and issues as they develop
provide strategic advice and coaching to media manager on various projects and review all written materials
plan and coordinate media analysis and manage vendors
Requirements:
Bachelor’s/ Master's degree in business management, communications, marketing or another related field
8+ years relevant work experience (banking, financial services) within business and corporate communications
understanding of banking and financial services sector, particularly corporate, commercial and investment banking businesses
ability to build and deliver communication narrative for the franchise aligned to global and franchise objectives
strong and sustained media relationships in banking & financial services
experience in managing reputation matters and crisis communications
excellent stakeholder management skills including flexibility to work with stakeholders across markets
ability to advise, influence and challenge aligned to the firm’s objectives
familiarity with documentation, processes and controls
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