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Venue Marketing Director

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Ticketek Entertainment Group

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Location:
Australia , Melbourne

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Category:
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Contract Type:
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Salary:

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Job Description:

As the Venue Marketing Director (VIC, WA, SA), your role involves serving as the strategic lead for top-tier venue partners, ensuring the delivery of contracted marketing commitments and driving ticket sales. Responsibilities include shaping annual marketing plans and optimizing fan journeys by orchestrating activity across email, push, in-app, web merchandising, lifecycle automation, and social communities. Leveraging deep expertise in ticketing and digital merchandising, this position delivers scalable, insight-led marketing plans that enhance revenue, ensure venue satisfaction, and strengthen long-term commercial relationships.

Job Responsibility:

  • Develop and execute annual venue marketing plans that translate business objectives into high-ROI channel strategies
  • Act as a lead digital advisor for top-tier venues, managing strategic relationships and resource prioritization
  • Oversee the end-to-end delivery of contracted marketing (Email, Push, SMS, Social)
  • Maintain governance frameworks, including venue-specific blueprints and rate cards
  • Partner with Data & Digital Experience teams to analyze performance metrics
  • Collaborate across CRM, Product, and Ops teams to deliver cohesive fan experiences
  • Scale support for major on-sales by implementing automated workflows and category blueprints
  • Optimize venue outcomes by integrating venue-specific requirements into existing fan journeys and automated lifecycle triggers
  • Drive scalability and innovation by developing automated playbooks and reporting frameworks

Requirements:

  • 7+ years in digital marketing, trade marketing, ticketing, live entertainment, or eCommerce
  • Proven experience leading strategic B2B relationships with senior internal and external stakeholders
  • Strong understanding of digital channels (email, app, web, push, SMS, social) and merchandising
  • Experience interpreting data insights into actionable strategies
  • Ability to build compelling commercial narratives backed by insights and outcomes
  • Exceptional stakeholder communication and relationship management skills
  • Strong understanding of fan/customer lifecycle, segmentation and automated journeys
  • Proven ability to manage fast-paced, high-volume environments

Nice to have:

  • Experience working within a ticketing, events, venue, or promoter environment
  • Exposure to martech tools such as Braze, Fullstory, GA4, CMS platforms
  • Experience with agile delivery and cross-functional squads
  • Understanding of CRO or experimentation frameworks
What we offer:
  • Complimentary event tickets
  • Birthday and volunteering leave
  • Wellbeing discounts & flu vaccinations
  • Paid parental leave & free employee support (EAP)
  • Global rewards and recognition
  • Learning, development & career pathways
  • A diverse, inclusive, and passionate team

Additional Information:

Job Posted:
January 20, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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