This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
Lead the strategy and campaigns that grow a nationally recognised veterinary education brand. Strategic and hands on role! VE&T is seeking an experienced and strategic Marketing Manager to drive growth of the Improve Veterinary Education Australia brand. This is a hands-on leadership role responsible for digital strategy, CRM management, content, PPC oversight and campaign execution to increase course enrolments and revenue across postgraduate veterinary and veterinary nurse education programs.
Job Responsibility:
Develop and implement short and long-term marketing strategies aligned with revenue targets
Participate in VE&T leadership planning
Partner with and manage PPC contractors across Google and Meta
Communicate strategy and performance clearly to stakeholders
Own and optimise ActiveCampaign CRM
Build segmentation, automation workflows and structured nurture sequences
Execute targeted EDM campaigns to maximise enrolments which meet revenue targets
Oversee PPC performance analysis and optimisation
Manage and update WordPress website (program pages, forms, SEO)
Lead content strategy across digital channels
Produce clinically relevant veterinary content
Manage social media planning, posting and engagement
Coordinate photography and video for campaigns
Monitor and report on marketing performance metrics
Grow sales and business revenue quarter on quarter
Provide insights to inform strategic decisions
Contribute to CEO and board reporting
Manage annual marketing budget with Director of Operations
Plan and execute Improve Veterinary Education presence at industry conferences
Manage paid advertising placements and listings
Conduct post-event ROI analysis
Requirements:
Tertiary qualification in Marketing, Business, Communications or related field
Minimum 5 years’ experience in a hands-on marketing role
Strong CRM experience (ActiveCampaign preferred)
Demonstrated EDM automation and database nurturing expertise
PPC management experience (Google & Meta)
WordPress website management capability
Strong content writing and communication skills
Data-driven mindset with commercial awareness
Ability to work autonomously and meet deadlines
Sales background desirable
Nice to have:
Experience in veterinary, healthcare, education or professional services marketing will be highly regarded
What we offer:
Part-time flexibility (60 hours per fortnight)
Competitive rate – minimum $48 per hour + Super
Direct influence on revenue growth strategy
Leadership exposure and board reporting involvement
Opportunity to shape national veterinary education programs
Work within a purpose-driven organisation supporting clinical excellence
Culture matters! This is a small, personable team that work together closely!