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Join Marketing at Barclays to create integrated marketing strategies for Barclays. Your efforts will focus on planning, budgeting, and maximising ROI to enhance brand positioning and achieve commercial growth.
Job Responsibility
Define, refine, and communicate the organization’s customer value proposition while supporting strategic market and customer research priorities
Develop and continuously refine the organization’s value proposition across products, segments, and channels
Translate customer needs, pain points, and aspiring positioning into clear, differentiated messaging
Partner with product, sales, and marketing teams to ensure consistent articulation of value across all touchpoints
Lead the creation of positioning frameworks, messaging internal structures, and proof points
Bridge insights, strategy, and go-to-market execution to drive differentiation, customer engagement, and revenue growth
Requirements
Conducting customer and product research
Survey design and development
Advanced assessing techniques including conjoint analysis, MaxDiff, and TURF analysis
Nice to have
Experience developing credit card value propositions to drive customer growth and engagement
Validated ability to leverage syndicated consumer research to generate actionable insights and inform strategy
Demonstrated experience in business development, identifying growth opportunities and driving revenue expansion