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The Value Builder Growth is a specialized role that combines the value-creation capabilities of our standard Value Builder with deep vertical expertise in growth, digital marketing, and conversion optimization. This role operates in two main modes: as the lead on projects with a predominant marketing/growth component, or as a strategic growth resource within larger teams, bringing vertical expertise to support other Value Builders on complex initiatives. Beyond client projects, the Value Builder Growth actively contributes to Exelab’s own growth and internal product development, applying the same methodologies and analytical rigor used for clients.
Job Responsibility:
Collaborate with business analysts and clients to understand commercial challenges and competitive context
Define growth strategies that directly link marketing initiatives to business KPIs: acquisition cost, conversion rate, customer lifetime value, retention
Identify the most effective growth levers in each client’s specific context
Read numbers with natural fluency, identifying patterns, anomalies, and opportunities
Build hypotheses, test them, and iterate based on results
Think at a high level about campaigns and growth initiatives, defining the strategic framework before diving into execution
Identify friction points in funnels, propose optimization interventions, and measure their effectiveness
Work in continuous synchronization with developers and designers, maintaining constant communication throughout the workday
Actively contribute to Exelab’s growth initiatives and internal product development
Define KPIs and success metrics from the start of every initiative
Continuously monitor performance, conduct qualitative analysis by observing actual solution usage in client environments
Requirements:
Solid experience in growth marketing roles with a demonstrable track record of measurable results
Deep knowledge of digital marketing levers: paid acquisition, SEO, email marketing, marketing automation, CRO
Experience with marketing automation and CRM tools, ideally HubSpot
Experience with analytics tools (Google Analytics or similar)
Ability to build dashboards and monitoring systems
Comfort with basic statistical analysis
Experience in funnel and landing page optimization
Familiarity with testing and experimentation methodologies
Practical background in building and launching growth initiatives
Exceptional ability to rapidly learn and master new domains and business contexts
Willingness to learn and use AI tools
Ability to communicate complex insights clearly to both technical and business stakeholders
Native Italian and at least B2-level English required