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This role is focused on embedding an AI-first methodology into our daily design execution. You will be responsible for using a suite of advanced generative AI tools to design exceptional user experiences that accelerate our creative output and drive customer conversion. A key part of this position involves researching, testing, and integrating new AI design tools to keep our creative process at the forefront of the e-commerce industry.
Job Responsibility:
Design & Deliver Core Experiences: Produce end-to-end design artifacts, including wireframes, high-fidelity compositions, and interactive prototypes for key e-commerce pages and marketing landing pages
Execute AI-Powered Workflows: Master and utilize our core GenAI toolkit—including Figma AI, Nano, Banana Vertex AI, and other cutting-edge tools—to rapidly create and iterate on page layouts, image concepts, and copy variants
Champion AI Tool Innovation: Proactively research, test, and recommend emerging GenAI tools that can enhance the design team's workflow, speed, and creative quality to keep our practice at the industry's cutting edge
Craft Next-Generation UIs: Design intuitive and effective user interfaces for AI-powered features, including semantic search results, conversational shopping assistants, and personalized recommendation modules
Contribute to the Design System: Help maintain and evolve our design system, ensuring components and tokens are robust, responsive, and compatible with AI-generated variants while upholding brand consistency
Support Conversion Optimization: Collaborate with Growth and Engineering teams to execute A/B tests and other experiments, translating data-driven insights into tangible design improvements
Ensure Quality & Accessibility: Produce high-quality, developer-ready design specifications using Figma's Dev Mode and apply AI-assisted tools to help ensure all designs meet WCAG 2.2 accessibility standards
Requirements:
3-5 years of experience in web design: Preferably from an e-commerce background
A strong portfolio showcasing shipped product work: With a clear connection to business metrics (e.g., conversion lift, improved engagement) on detail pages, listing pages, or checkout flows
Expert Figma proficiency: Including components, variables, and Dev Mode
Hands-on experience with modern GenAI design tools: (e.g., Figma AI, Nano Banana, Vertex AI, Midjourney etc.) in a professional workflow, with a portfolio demonstrating your ability to guide them to brand-aligned outcomes
A demonstrable passion for the AI space: With a proven ability to quickly learn, evaluate, and integrate new technologies and tools into your design process
Familiarity with emerging UX patterns for AI: Such as conversational search, assistant UIs, and recommendation modules
Excellent communication skills: With an ability to articulate design rationale and present research on new tools clearly
Nice to have:
Experience designing chat or guided-selling flows
Comfort collaborating on experiments (A/B testing, multivariate) and understanding their purpose
Working knowledge of WCAG 2.2 and foundational SEO principles for e-commerce
What we offer:
Continuous learning
10% monthly bonus
Premium insurance
Achievement recognition
Free snacks and lunches
Generous annual leave
AI tools and tech stack
18+ nationalities
Social events & activities
No income tax - keep 100% of your earnings
Year-round sunshine
Unparalleled global travel connectivity
A state-of-the-art office
Excellent quality of life
A thriving community of diverse cultures
World-class infrastructure and public transport
Pristine beaches and amenities
Your flight to Dubai
Visa sponsorship
Two-week hotel stay
Full support and guidance
A paid flight home every year
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities
Annual salary review every January
Quarterly feedback
Commitment to diversity and inclusion
Unbiased hiring and achievement recognition
State-of-the-art tech and tools
Team life insurance coverage
Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the entire team on Friday
Kitchen restocked daily with healthy snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy Leader awards to recognize achievement
Leaders’ Club membership opportunity for all employees grants access to premium, high-end hotels and wellness clubs (Dubai roles)
Puffy product discount of up to 50% for employees and eligibility for a free Puffy mattress after 1 year of service
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