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We are seeking a strategic, user-centered UX Researcher/Designer to lead the redesign of critical digital touchpoints within our university website, with a primary focus on Admissions/Enrollment and Alumni/Donor Relations. This role will play a key part in improving the digital user experience to support institutional goals: attracting and converting prospective students, and cultivating long-term alumni engagement and giving.
Job Responsibility:
Conduct user research (interviews, surveys, usability testing, analytics reviews) to understand prospective student and alumni behaviors, needs, and decision-making processes
Collaborate with Admissions, Advancement, and Marketing teams to align digital goals with institutional priorities
Identify pain points and missed opportunities in current user journeys and digital funnels
Create user personas, journey maps, and service blueprints for key audience segments
Develop wireframes, prototypes, and high-fidelity mockups to test and iterate on user flows
Lead content and information architecture audits to ensure intuitive navigation and storytelling
Ensure accessibility (WCAG compliance) and mobile-responsiveness across all designs
Design digital experiences that support lead generation, form completions, application starts, and donation conversions
Establish and monitor success metrics related to conversion rates, engagement, and satisfaction
Run A/B tests and implement data-informed improvements to drive outcomes
Work cross-functionally with developers, marketers, enrollment officers, and advancement staff
Present findings, concepts, and design recommendations to stakeholders and senior leadership
Contribute to a culture of continuous learning and user-centered thinking across the institution
Requirements:
3–5 years of experience in UX research and/or design, preferably in higher education
Proficiency in UX tools (e.g., Figma, Sketch, Adobe XD, Hotjar, Google Analytics, Optimal Workshop)
Strong understanding of user research methodologies, usability testing, and design thinking frameworks
Proven experience designing for websites with measurable conversion goals (e.g., applications, forms, donations)
Portfolio demonstrating research-informed design solutions that improved user engagement or lead generation
Nice to have:
Experience working with CMS platforms like WordPress and Modern Campus
Familiarity with enrollment marketing and advancement/donor engagement strategies
Understanding of accessibility and inclusive design practices
Bachelor's degree in Human-Centered Design, UX, Psychology, Marketing, or a related field
What we offer:
medical, vision, dental, and life and disability insurance
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